Chapter 1

Topics: Strategic management, Management, Competitor analysis Pages: 9 (1211 words) Published: August 28, 2013
CHAPTER ONE

MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

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CHAPTER ONE OVERVIEW
 SECTION 1.1 – BUSINESS DRIVEN MIS
• Competing in the Information Age • The Challenge: Departmental Companies • The Solution: Management Information Systems

 SECTION 1.2 – BUSINESS STRATEGY
• Identifying Competitive Advantages • The Five Forces Model – Evaluating Industry Attractiveness • The Three Generic Strategies – Choosing a Business Focus • Value Chain Analysis – Executing Business Strategies

SECTION 1.1 BUSINESS DRIVEN MIS

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LEARNING OUTCOMES
1. Describe the information age and the differences between data, information, business intelligence, and knowledge 2. Identify the different departments in a company and why they must work together to achieve success 3. Explain systems thinking and how management information systems enable business communications

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COMPETING IN THE INFORMATION AGE
Did you know . . .  Avatar, the movie, took over 4 yrs to make and cost $450 million  Lady Gaga’s real name is Joanne Angelina Germanotta  It costs $2.6 million for a 30second advertising time slot during the Super Bowl

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COMPETING IN THE INFORMATION AGE
 Fact - The confirmation or validation of an event or object

 Information age - The present time, during which infinite quantities of facts are widely available to anyone who can use a computer

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COMPETING IN THE INFORMATION AGE
 Examples of the power of business and technology
• Amazon – Not a technology company; primary business focus is selling books • Netflix – Not a technology company; primary business focus is renting videos • Zappos – Not a technology company; primary business focus is selling shoes

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COMPETING IN THE INFORMATION AGE
 The core drivers of the information age
• Data

• Information
• Business intelligence • Knowledge

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DATA
 Data - Raw facts that describe the characteristics of an event or object

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INFORMATION
 Information - Data converted into a meaningful and useful context

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BUSINESS INTELLIGENCE
 Business intelligence Information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making

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KNOWLEDGE
 Knowledge - Skills, experience, and expertise coupled with information and intelligence that creates a person’s intellectual resources  Knowledge worker – Individual valued for their ability to interpret and analyze information

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THE CHALLENGE: DEPARTMENTAL COMPANIES
Common Departments Working Independently

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THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS
Common Departments Working Interdependently

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THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS
 Systems thinking – A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part

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THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS
 Management Information Systems (MIS) – A business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision-making and problem-solving

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MIS DEPARTMENT ROLES AND RESPONSIBILITIES
 Chief information officer (CIO) – Oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives  Chief knowledge officer (CKO) Responsible for collecting, maintaining, and distributing the organization’s knowledge  Chief privacy officer (CPO) – Responsible for ensuring the ethical and legal use of information

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MIS DEPARTMENT ROLES AND RESPONSIBILITIES
 Chief security officer (CSO) – Responsible for ensuring the security of IT systems  Chief technology officer (CTO) – Responsible for...
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