Chaos Theory
| . | | | Faculty of HumanitiesDepartment of Strategic Communication | | | | | | | | | Learning Guide | | | DIPLOMA PUBLIC RELATIONS AND COMMUNICATIONNDCOM 1/ D7001QPublic Relations 3A
SKW3A1/PRL3AA3
Mrs D R Benecke and Dr N Levy
February 2013
Public Relations 3A
SKW3A1/PRL3AA3
Mrs D R Benecke and Dr N Levy
February 2013 | | | | | | Copyright © University of Johannesburg, South AfricaPrinted and published by the University of Johannesburg | | © All rights reserved. Apart from any fair dealing for the purpose of research, criticism or review as permitted under the Copyright Act 98 of 1978, no part of this material may be reproduced, stored in a retrieval system, transmitted or used in any form or be published, redistributed or screened by any means electronic, photocopying, recording or otherwise without the prior written permission of the University of Johannesburg. |
TABLE OF CONTENTS
Contents
INTRODUCTION 3 1. Welcome 3 2. Contact information 3 2.1 Consultation hours 4 3. General information 5 3.1 Rights and responsibilities of students 5 3.2 Class attendance 6 3.3 Plagiarism 7 3.4 Assessments 7 3.4.1 Test information 8 3.4.2 Assignments and practical work 9 3.4.3 Examination 9
Section A: Module information 11 4. Purpose of the module 11 5. Prescribed and recommended resources, e.g. Textbook/ CD, etc. 12 6. Tutor(s) 12 7. Edulink (Online learning support) 13 8. Assessment guidelines 13 8.1 Assignments 13 8.2 Structural guidelines 13 8.3 Assignment submissions 13 8.4 Feedback/marking grid/rubrics 14 9. MODULE OVERVIEW 15 9.1 Learning Unit 1: Models and theories of public relations 15 9.2 Learning Unit 2: Relationship and stakeholder management 16 9.3 Learning Unit 3: PR as a management and strategic communication function 16 9.4 Learning Unit 4: Elementary public relations research 17 9.5 Learning Unit 5: The Strategy 17 9.6 Learning Unit 6:
SKW3A1/PRL3AA3
Mrs D R Benecke and Dr N Levy
February 2013
Public Relations 3A
SKW3A1/PRL3AA3
Mrs D R Benecke and Dr N Levy
February 2013 | | | | | | Copyright © University of Johannesburg, South AfricaPrinted and published by the University of Johannesburg | | © All rights reserved. Apart from any fair dealing for the purpose of research, criticism or review as permitted under the Copyright Act 98 of 1978, no part of this material may be reproduced, stored in a retrieval system, transmitted or used in any form or be published, redistributed or screened by any means electronic, photocopying, recording or otherwise without the prior written permission of the University of Johannesburg. |
TABLE OF CONTENTS
Contents
INTRODUCTION 3 1. Welcome 3 2. Contact information 3 2.1 Consultation hours 4 3. General information 5 3.1 Rights and responsibilities of students 5 3.2 Class attendance 6 3.3 Plagiarism 7 3.4 Assessments 7 3.4.1 Test information 8 3.4.2 Assignments and practical work 9 3.4.3 Examination 9
Section A: Module information 11 4. Purpose of the module 11 5. Prescribed and recommended resources, e.g. Textbook/ CD, etc. 12 6. Tutor(s) 12 7. Edulink (Online learning support) 13 8. Assessment guidelines 13 8.1 Assignments 13 8.2 Structural guidelines 13 8.3 Assignment submissions 13 8.4 Feedback/marking grid/rubrics 14 9. MODULE OVERVIEW 15 9.1 Learning Unit 1: Models and theories of public relations 15 9.2 Learning Unit 2: Relationship and stakeholder management 16 9.3 Learning Unit 3: PR as a management and strategic communication function 16 9.4 Learning Unit 4: Elementary public relations research 17 9.5 Learning Unit 5: The Strategy 17 9.6 Learning Unit 6: