After WW2, Australia felt that the population was too small to defend itself in case of another event. It also felt that Australia needed an economic boost and an increase in the population was the way to do so. In a speech to parliament in 1944, Immigration Minister Arthur Calwell expresses the need for migrants; “…Only by filling this land can we establish a title to hold it” (House of Representatives, Debates, 1944, vol. HR177, p.935). The Chifley Labor government’s aim in the late 1940s was to attract British migrants to Australia with free passage or “assisted migration”. So the government used advertisements to go after the British in the 1950’s by using positive images such as “sunshine and smiles” to attract more citizens. The idea of owning your own home and living in a laid-back, liberal community appealed to some and so the government assisted the migrants in coming to Australia by providing them with accommodation, work and support. Yet the propaganda of “sunshine, salesmen and subsidies...” did not attract the numbers of British migrants needed to achieve the goals set, and so the Australian government broadened its migration policy to other areas of Europe.…