Change Management

Topics: Change management, Management, Marketing Pages: 11 (3526 words) Published: August 27, 2013
INTRODUCTION AND OBJECTIVE
In this fast moving world, there have been many rapid changes occurring in the working of any organization. These could be because of the various political, legal, technological, social, economic and environmental factors. So it becomes the duty of the senior managers to deal with these types of changes. Like other companies, McDonald, which is one of the leader in the fast food joint in the world, also faces this kind of problem which is the main topic of the study undertaken. The basic objective of the report is to study the process of change management in detail and then analyse the process of the same in McDonald, which is the company undertaken here. Change management is necessary to understand the factors affecting the working of the company. Change can arise in any of the factors related to cultural, social, technical and environmental etc. The pros and cons of the processes undertaken are studied well. Various models are available to understand the process of this change management. One model will be undertaken to have better understanding of the same (Burnes, 2004). METHODOLOGY STATEMENT

The techniques and methods which are used in any research study is the methodology acquired for the same. For this very report, change management in McDonalds is studied then the planning and implementation for the same is done which is concluded with the analysis of the study undertaken with proper recommendations and conclusions. RESEARCH DESIGN

Research design deals with the systematic planning, organizing and executing a project of research in concern within a specified period of time. Basically it provides a framework according to which the collection and analysis of data is done. For the present study at McDonald, primary and secondary sources of data will be used and then it will be analysed to come up with a proper result of the question in demand (Sapsford & Jupp, 2006). METHODOLOGY

The methodology refers to the techniques and methods of systematic study of any problem. This entire study is conducted on the basis of primary data and secondary data collection and analysis. In order to fulfil the study, primary data has been collected with the help of questionnaire, interviews and observations whereas the secondary data has been gathered from the various materials and literature already available for us to use. Research methodology is always taken up to have a clear and practical understanding of the theoretical part on the forefront (Panneerselvam, 2004). LITERATURE REVIEW

A systematic approach to deal with the changes occurring in and around the organization is termed as the change management. It is studied from both the perspective: of the individual and the organization. It has three aspects to its concern: adapting to change, controlling the change and effecting change. In organizational context, change management deal s with defining the procedures and then implementing those to cope up with the changes occurring. And finally to earn profit out of the opportunities made available because of those changes. Change management is the need of the hour as an organization cannot keep on working on a constant pace. It has to be dynamic in nature and accept the changes in the environment because it exists in the same environment. The organization which understands this concept on time and is ready to accept the changes survives longer while the other struggle to survive in the same environment. In the case of McDonald also, there is a change required in the food item and advertising and marketing techniques for the same to improve its brand image to a newer level. It should introduce foods with low level of cholesterol and fat. This change is important because the taste of the people keeps on changing and factor of health consciousness is another major reason (Cameron, & Green, 2004). ORGANIZATIONAL CONTEXT

McDonald is at the top position in the field of fast food industry. It came into...

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