Chanel vs H&M
Sprott-Shaw Degree College
BHRM 434
Cultural Sensitivity and International Human Resource Management
Team project
Chanel vs H&M
Instructor: Tom Chan
Submitted by: Avis Jiao & Jay Liang
Submitted on: Dec 14th, 2012
Chanel vs H&M
Chanel and H&M are both famous global companies. They share different market as fashion industrial competitors. Chanel is all about extravagant, classic and high class. But when we talk about H&M, we would say it’s affordable, stylish, and middle class. It is so nice to have this opportunity to discover the two CEO, to see how they make miracles for great business and how they do differently.
Content
1. General information about two companies and the two CEO
2. Strategies and philosophy in Chanel
3. Strategies and philosophy in H&M
4. Summaries of each CEO
5. Comparison and conclusions
6. References
Company background
Basic information about Chanel:
Founded: 1909
Founder: Coco Chanel
Headquarters: Paris, France
Key people:
-Alain Wertheimer, co-owner
-Gerard Wertheimer, co-owner
-Maureen Chiquet, Global Chief Executive Officer
-John Galantic, President, Chief Operating Officer
-Karl Lagerfeld, chief designer
Locations: 310 (2010)
Revenue: €1.809 billion (2010)
Net income: €280.3 million (2010)
About theCEO
The CEO is amazing, unique & very intelligent! It’s a female CEO which is so special, especially in such high level worldwide company.
Maureen Chiquet, a 49 years old lady from United States, graduated from Yale University with a Bachelor of Arts (B.A.). She started her career with L’Oreal in 1985 as a product manager. She joined Gap in 1988, as an assistant merchandiser. In 1994, she moved to Old Navy as a divisional merchandise manager. She helped the company grow from 35 stores to 850 in 8 years. In 2002, she became the president of Banana Republic. She is responsible for overseeing the entire organization in North America. From L’Oreal to Gap,
BHRM 434
Cultural Sensitivity and International Human Resource Management
Team project
Chanel vs H&M
Instructor: Tom Chan
Submitted by: Avis Jiao & Jay Liang
Submitted on: Dec 14th, 2012
Chanel vs H&M
Chanel and H&M are both famous global companies. They share different market as fashion industrial competitors. Chanel is all about extravagant, classic and high class. But when we talk about H&M, we would say it’s affordable, stylish, and middle class. It is so nice to have this opportunity to discover the two CEO, to see how they make miracles for great business and how they do differently.
Content
1. General information about two companies and the two CEO
2. Strategies and philosophy in Chanel
3. Strategies and philosophy in H&M
4. Summaries of each CEO
5. Comparison and conclusions
6. References
Company background
Basic information about Chanel:
Founded: 1909
Founder: Coco Chanel
Headquarters: Paris, France
Key people:
-Alain Wertheimer, co-owner
-Gerard Wertheimer, co-owner
-Maureen Chiquet, Global Chief Executive Officer
-John Galantic, President, Chief Operating Officer
-Karl Lagerfeld, chief designer
Locations: 310 (2010)
Revenue: €1.809 billion (2010)
Net income: €280.3 million (2010)
About theCEO
The CEO is amazing, unique & very intelligent! It’s a female CEO which is so special, especially in such high level worldwide company.
Maureen Chiquet, a 49 years old lady from United States, graduated from Yale University with a Bachelor of Arts (B.A.). She started her career with L’Oreal in 1985 as a product manager. She joined Gap in 1988, as an assistant merchandiser. In 1994, she moved to Old Navy as a divisional merchandise manager. She helped the company grow from 35 stores to 850 in 8 years. In 2002, she became the president of Banana Republic. She is responsible for overseeing the entire organization in North America. From L’Oreal to Gap,
References: http://investing.businessweek.com/research/stocks/private/person.asp?personId=25476968&privcapId=5490782&previousCapId=5490782&previousTitle=Chanel%20S.A. http://investing.businessweek.com/research/stocks/private/people.asp?privcapId=5490782 http://hbr.org/2008/11/the-best-advice-i-ever-got-maureen-chiquet-global-ceo-chanel/ar/1 http://www.thewalkmagazine.com/home/?p=2318 http://www.yale.edu/about/chiquet.html http://www.economist.com/node/12509981 http://www.vivendi.com/vivendi-en/governance/supervisory-board/maureen-chiquet-2/ http://www.time.com/time/specials/packages/article/0,28804,2031904_2031902_2031894,00.html