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Chanel Pestel Swot

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Chanel Pestel Swot
CHANELʼS BRAND STRATEGIES ANALYSIS REPORT

Prepared for: Marn Lim, Klintonn Poh, Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts

Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4, 2010

TABLE OF CONTENTS 1.0 Executive Summary 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry Analysis 3.1 Target Audience 3.2 Market Positioning 3.3 Market Sector 3.4 Competitor Analysis 4.0 Company Analysis 4.1 SWOT: Micro economical analysis 4.2 PEST: Macro economical analysis 4.3 Comparison of Chanel in Europe vs. Singapore 4.4 Product Development and Collection 4.5 Types and Range of Merchandise In-store 4.6 Timeline of Product Development Process 4.7 Prices and Seasons. 5.0 Strategic Analysis & Recommendations 5.1 Recommendations 5.2 Conclusion 6.0 Appendix Appendix A: Chanel High Quality Details Appendix B: Chanel Publicity Campaigns Featuring Global Celebrities Appendix C: Chanel Famous Collection Appendix D: Chanel Range of Merchandise Appendix E: Chanel Reissue 2.55 And Exclusive Bags 7.0 References 7.1 Book Sources 7.2 Journal & Analyst Sources 7.3 Web Sources 7.4 Image Sources 8.0 Endnotes

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Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4, 2010

1.0 Executive Summary As global economy is recovering, the number of wealthy Asians willing to spend on luxury goods is also increasing. In a technology world today, both young and old rely on the Internet and increasingly, smart phones for entertainment and information on the go. Chanel is an established luxury fashion and beauty company in France, founded by the stylish Coco Chanel, famous for revolutionizing womenʼs fashion and introducing timeless elegance and style. Apart from a long history, Chanelʼs strength also lies in cult designer Karl Lagerfeld who never fails to


References:   Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4, 2010   Available at: http://topnews.com.sg/content/2163-singapore-see-arrivalchanel-boutique [Accessed 1 November 2010] JoongAngDaily.com., 2007 Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4, 2010   Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4, 2010   Chanel.com: FAQ Information on Fashion Seasons [Online] Available at: http://www.chanel.com/en_US/fragrance-beauty/FAQ-28105 [Accessed 1 November 2010] WWD Beauty Report International, 2004 Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4, 2010   Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4, 2010
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