CHANEL Market Segmentation

Topics: Chanel No. 5, Ernest Beaux, Chanel Pages: 2 (337 words) Published: December 3, 2014
Introduction to CHANEL NO.5
Chanel No. 5 was the first perfume launched by French couturier Gabrielle « Coco » Chanel. The chemical formula for the fragrance was compounded by Russian-French chemist and perfumer Ernest Beaux. Chanel perfume has six series, of which t No5 is the most classic perfume. Chanel No.5 is the first bottle of perfume, coalescing luxury and elegance, and demonstrating encourage and daring of women, totally broke the traditional spirit of perfume. Market segmentation and target market

Market Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other words, a company would find it impossible to target the entire market, because of time, cost and effort restrictions. Chanel products have been all over the world, to become ladies chasing top brands, in which Chanel NO.5 is one of the biggest brands. Depend on gender and age, Chanel No5 is specially built for women. Those women over 30 age have high income become the main target groups. They need to smell good and need to attract attention by others. They want to appear youthful and fresh. Chanel No5 provide a special smell which bring more spontaneous confidence and chance to women. Based on the report, a large number of young people prefer to purchase luxury which lead to Chanel to relax the age of the target market in the future marketing. Those women between 18 and 25 are playful and sparkling and romantic. They want to be distinctly youthful, with classic undertone. Men perfume market cannot be ignored. Bleu de Chanel is design for those who want to be more Freshness, energy, confidence and dominance over other men. Bleu de Chanel means“unexpected masculine spirit”. It is for high income earners like corporate climbers and symbol of driven, motivated for success. Chanel market from single to...
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