CHALLENGES SPORT MANAGERS AND ADMINISTRATOR WILL FACE IN THE FUTURE

Topics: FIFA World Cup, Association football, England national football team Pages: 28 (9648 words) Published: September 18, 2014
DEUTSCHES INSTITUT FÜR JAPANSTUDIEN

Harald Dolles &
Sten Söderman

Globalization of Sports The Case of Professional Football and its International Management Challenges
Working Paper 05/1

Contact authors:

Dr. Harald Dolles
Deutsches Institut für Japanstudien
E-mail: dolles@dijtokyo.org

Prof. Dr. Sten Söderman
School of Business, Stockholm University
E-mail: sod@fek.su.se

ドイツ・日本研究所
Deutsches Institut für Japanstudien
German Institute for Japanese Studies

Kudan Minami 3-3-6
Chiyoda-ku
Tōkyō 102-0074
Japan
Tel.: ++81-3-3222-5077
Fax: ++81-3-3222-5420
homepage: http://dijtokyo.org

Erscheinungsort: Tōkyō
2005

Harald Dolles & Sten Söderman

Globalization of Sports
- The Case of Professional Football and its
International Management Challenges *)

Page:
1. Introduction ............................................................................................. 5 2. The evolution of the international dimension of football ....................... 7 3. The management challenges of football and

its international dimensions.....................................................................9 3.1 The football package - what is the product, where are
the markets? ................................................................................... 10 3.2 Who "buys" football – how to define the consumers?................... 13 3.3 Football - how to create the outcome?........................................... 16 3.4 Football - vision and the strategic intent........................................ 17 4. Necessary and sufficient elements for sustainable development of football at an international level.............................................................. 18 5. Conclusion ........................................................................................... 24 References ................................................................................................... 25

*) Version: June 2005. This is a revised version of our paper accepted to be presented at Academy of International Business 2005 annual meeting in Québec City (Canada). Our thanks goes to the AIB’s reviewers as well as Anita Radón and Bino Catasús from Stockholm University who provided valuable comments on the first draft. We appreciate further comments on our paper, and would like to encourage you to get in touch with us, if you are interested in pushing this research topic of the globalization of professional sports further on.

3

Abstract:

The formation and the diversity of most types of organizations going international are well researched. However, some aspects of postmodern life, such as sports and entertainment, are presently growing in importance and management complexity. Team sports, and especially football, are capturing more and more of the minds of people in the developed world. Many great football clubs are successful on the pitch but show sizable economic deficits. A global strategy with a strong focus on Asia seems to be the new recipe of the top clubs. Our stated conclusion is a need for a practical theory of professional sports going global. Existing concepts appear unsuitable, and a new theoretical approach is therefore the basis for our construct to develop the general principles of the football business and its international dimensions. Finally, four elements are described and explained, necessary for sustainable internationalization of the football business.

Key Words:

Entertainment Industry, Professional Sports, Media, TV Rights, Merchandise, Sponsoring, Fan, Football, FIFA World Cup, Globalization, Market Entry Strategies.

4

1

Introduction

Why is European football of increasing importance to ongoing research in international business and business administration? Because it is a huge and fast growing business, operating worldwide – but still lacks systematic knowledge. If this is a bold statement, it is backed by many arguments: football is highly...

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