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Topics: World Wide Web, Web 2.0, Social network service Pages: 14 (2853 words) Published: June 18, 2015
True/False

1 A recent study by Forrester Research and Cisco (2010) shows that customer service is the second-most common application of social technologies by business organizations (marketing was first).

2 Television advertising is a business communications practice consistent with what your textbook calls “the broadcast model”?

3 Print advertising is a business communications practice consistent with what your textbook calls “the broadcast model”?

4 Television advertising is a business communications practice consistent with what your textbook calls “the conversation model”?

5 Print advertising is a business communications practice consistent with what your textbook calls “the conversation model”?

6 With business communications based on the “broadcast” communication model, information flows one way, from sender to receivers.

7 With business communications based on the “conversation” communication model, information flows one way, from sender to receivers.

8 With business communications based on the “conversation” communication model, information flows two ways, requiring businesses to “talk” and “listen.”

9 With business communications based on the “broadcast” communication model, information flows two ways, requiring businesses to both “talk” and “listen.”

10 Reading and responding to customer posts on the company Facebook page is an example of business communications based on the “conversation” model.

11 The most defining difference between original Internet technology (Web 1.0) and more recent advances (Web 2.0) is that the new technologies increase the ability of people to interact and collaborate online.

12 Static Web pages, author controlled content, and access to Internet almost completely by computer are characteristics most commonly associated with Web 1.0.

13 Static Web pages, author controlled content, and access to Internet almost completely by computer are characteristics most commonly associated with Web 2.0.

14 Dynamic Web pages, user-controlled content and access to Internet from many different kinds of devices are characteristics most commonly associated with Web 2.0.

15 In the era of Web 1.0, the primary goal of online marketers was influence, whereas in the era of Web 2.0, the primary goal of online marketers is relationships.

16 In the era of Web 1.0, the primary goal of online marketers was advertising, whereas in the era of Web 2.0, the primary goal of online marketers is public relations.

17 The term blog is short for web log and is a Web site where users regularly post information for others to read and comment on.

18 A mashup is a Web site where users regularly post information (articles) for others to read and comment on.

19 A social networking service is a Web site where individuals, who are defined by a profile, can interact with others. This interaction can take the form of posting messages, sharing photographs or videos, sharing links to online material, instant messaging, and so on.

20 A blog is a Web site where individuals, who are defined by a profile, can interact with others. This interaction can take the form of posting messages, sharing photographs or videos, sharing links to online material, instant messaging, and so on.

21 A sharing Website is where users upload and distribute different kinds of media like pictures, videos, audio files, and so on. Most of these Web sites focus on distributing a single type of media.

22 A social networking site is a Website where users upload and distribute different kinds of media like pictures, videos, audio files, and so on. Most of these Web sites focus on distributing a single type of media.

23 The term mashup refers to an application or Web page that pulls information from multiple sources, creating a new functionality.

24 The term...
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