CFA study assist / Practice
11.04.2010 Chapter 10. Mini Case Situation
You have just graduated from the MBA program of a large university, and one of your favorite courses was "Today 's Entrepreneurs." In fact, you enjoyed it so much you have decided you want to "be your own boss." While you were in the master 's program, your grandfather died and left you $1 million to do with as you please. You are not an inventor, and you do not have a trade skill that you can market; however, you have decided that you would like to purchase at least one established franchise in the fast-foods area, maybe two (if profitable). The problem is that you have never been one to stay with any project for too long, so you figure that your time frame is three years. After three years you will go on to something else.
" You have narrowed your selection down to two choices: (1) Franchise L, Lisa 's Soups, Salads, & Stuff, and (2) Franchise S, Sam 's Fabulous Fried Chicken. The net cash flows shown below include the price you would receive for selling the franchise in Year 3 and the forecast of how each franchise will do over the 3-year period. Franchise L 's cash flows will start off slowly but will increase rather quickly as people become more health conscious, while Franchise S 's cash flows will start off high but will trail off as other chicken competitors enter the marketplace and as people become more health conscious and avoid fried foods. Franchise L serves breakfast and lunch, while Franchise S serves only dinner, so it is possible for you to invest in both franchises. You see these franchises as perfect complements to one another: You could attract both the lunch and dinner crowds and the health conscious and not so health conscious crowds without the franchises directly competing against one another. Here are the net cash flows (in thousands of dollars):"
You have just graduated from the MBA program of a large university, and one of your favorite courses was "Today 's Entrepreneurs." In fact, you enjoyed it so much you have decided you want to "be your own boss." While you were in the master 's program, your grandfather died and left you $1 million to do with as you please. You are not an inventor, and you do not have a trade skill that you can market; however, you have decided that you would like to purchase at least one established franchise in the fast-foods area, maybe two (if profitable). The problem is that you have never been one to stay with any project for too long, so you figure that your time frame is three years. After three years you will go on to something else.
" You have narrowed your selection down to two choices: (1) Franchise L, Lisa 's Soups, Salads, & Stuff, and (2) Franchise S, Sam 's Fabulous Fried Chicken. The net cash flows shown below include the price you would receive for selling the franchise in Year 3 and the forecast of how each franchise will do over the 3-year period. Franchise L 's cash flows will start off slowly but will increase rather quickly as people become more health conscious, while Franchise S 's cash flows will start off high but will trail off as other chicken competitors enter the marketplace and as people become more health conscious and avoid fried foods. Franchise L serves breakfast and lunch, while Franchise S serves only dinner, so it is possible for you to invest in both franchises. You see these franchises as perfect complements to one another: You could attract both the lunch and dinner crowds and the health conscious and not so health conscious crowds without the franchises directly competing against one another. Here are the net cash flows (in thousands of dollars):"