Cf Assignment

Topics: Transportation, Public transport, Vietnam Pages: 20 (4729 words) Published: August 24, 2013
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FACULTY OF BUSINESS, ECONOMICS & LAW
LA TROBE BUSINESS SCHOOL
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CORPORATE STRATEGY ASSIGNMENT

|LECTURER: |Dr. Michael Burgess |

REPORTED BY: O&Y GROUP COHORT 17

|1 |Nguyen Minh Tuan |ID 17498627 | |2 |Le Thai Hoa |ID 17498263 | |3 |Tran Thi Thanh |ID 17498487 | |4 |Doan Thi Hoa |ID 17498659 | |5 |Nguyen Nu Hoang Anh |ID 16350676 | |6 |Maryam Pourmotahar |ID 17589468 |

HA NOI – 2013

Table of Contents

EXECUTIVE SUMMARY3

INTRODUCTION4

EXTERNAL ENVIRONMENT5

Politics/Legal elements:5

Economic elements:6

Social elements:6

Technology elements:7

INDUSTRY ANALYSIS8

Threat of new entrant9

Position of supplier:9

Potential profit:11

INTERNAL ENVIRONMENT12

SWOT12

Porter’s Model13

CONCLUSION AND RECOMMENDATION21

REFERENCES26

EXECUTIVE SUMMARY

Ha Noi - The capital of Viet Nam was expanded its boundary to 3,300 square kilometers in 2008 with more than 6 billion citizens, it becomes top 17 biggest capitals in the world. The expansion of the city certainly brings many opportunities for development of economy, especially for in infrastructure construction and transportation industry. However, come along with opportunities, many challenges might arise for firms in the transportation industry to adapt the environment: congestion traffic, unstable of fuel expenditure and overlap of tariffs policies.

Recently, urban transportation in Viet Nam is one of the most pressing social; numbers of people migrated to urban increase faster than the development of infrastructure. The number of vehicles such as automobiles, motorbikes increased while transportation infrastructure unsustainable; ​​inconsistent results curb traffic accidents and traffic congestion is unsustainable, the number of deaths due to accidents traffic is high and the potential increased risk. Traffic congestion in major cities such as Ha Noi, Ho Chi Minh City ... is becoming increasingly complex. It shall be the challenges for policy makers, and is also a significant barrier in the process of urbanization and economic development of the country.

In addition, traffic accidents have become one of the costliest and deadliest in the field of public health worldwide. Every year, there are about 50 million people were injured and 1.3 million people die from traffic accidents worldwide. In Viet Nam, according to 2012 data, there are 10,081 traffic accidents killed 9,838 people and injured 7,624 others.

And at the moment, Ha Noi's population is 7.1 million people (90 million nationwide) with millions of tourists every year in which international arrivals to Viet Nam more than 6.8 million and domestic tourists are counted for 32.5 million, the participant of those tourist is also a pressure transport of Ha Noi in particular and the country in general.

Hoan Kiem Coach Transportation was established for the purpose of activities in the passenger transportation business area. The company has been established only the name, but not yet commenced operations. It did not have formal business structure. We are a team of 6 members who will work as a group of experts in devising and implementing effective strategy to provide HKCT appropriate advice and direction as consultants.

In order to help the company make decisions, we use the classical model with 4 steps:

1. Define goal specification and clarification.

2....
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