H0: Cereal packaging design does not influence adult consumer buying decision.
Ha: Cereal packaging design does influence adult consumer buying decision.
Survey will be used as a measuring instrument to determine if the cereal packaging design is a factor the consumer considers important in choosing a particular cereal product. The survey will consist of ten questions and some of them are as follow:
1. How often do you eat breakfast?
2. What kind of breakfast do you normally eat?
Eggs and bacon
3. How often do you eat cereal for breakfast?
1-2 times a week
3-4 times a week
More than 5 times a week
4. If you prefer cereal for breakfast, why is it your first choice?
5. What influences the choice you make when buying your breakfast cereal?
6. Can the cereal package design influence your decision?
7. If you answer is yes in previous question, which characteristic matters the most?
Color scheme of the box
Character displayed on the box