What are some advantages and disadvantages of being in the CEO position? (chapter:8 Q:2)
Being in the position of the Chief Executive Officer shows that people trust you and that you know what your business is about. I think one of the biggest advantages is that you actually have to say something and that you are in a position where employees as well as customers listen to your statements and opinions. Being in this position also retains you certain decision making capabilities that you can use push the company in a certain direction. Maybe one of the disadvantages could be the responsibility that you need to take in this position. This responsibility is very great because the company is now under your hands. Of course some CEO’s have more power than others but in one fact they are all the same. The CEO is the face of a company and as such every mistake he makes can flatten the image of the company in the public. Of course there are some more benefits of being the CEO. Besides earning an extremely high salary some CEO’s will also receive numerous of bonuses or access to company stock options. The salaries of CEO’s are among the highest in the company that they lead and are about 10-250 times higher than the average salary in the company.

Using an Internet search engine, search for “strategic alliance” and identify three recently formed alliances.(chapter:9 Q:6)
One of the alliances of the past years was formed by Apple, Sony Motorola, Phillis and AT&T. Apple has also partnered more recently with Clearwell in order to jointly develop Clearwell's E-Discovery platform for the Apple iPad. The idea behind E-Discovery is that it can be used by enterprises and legal entities to pull up information as well as documents in a legal manner.
Another recently formed Strategic Alliance is the between Lamborghini and Callaway. The reason for this alliance is the new concept car, the so called Sesto Elemento which is made of a new material named forged composite.

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