CEMEX : GLOBAL GROWTH THROUGH SUPERIOR INFORMATION CAPABILITIES
Team No. 8 :
Q1) How do you describe IT impact Map for CEMEX?
1. The impact of IT on Strategy and Operations
Support Local Improvements Core Business Improvement
- Building and acquiring plants. - Diversifying business into mining, hotels and petrochemical. - Developing information technology. - Investing in a satellite telecommunication system. - Incorporating another strong brand. - Launching Executive Information System. - Acquiring overseas cement operations. - Developing Post-Acquisition Expertise : Installing computers and system according to their standards and processes.
Emerging Market Opportunities
- Launching BPR programs on human philosophy. - Enhancing IT infrastructures and outsourcing IT - Building an Entrepreneurial Mood : Introducing innovative and superior customer service to build brand value. - Expanding in non latin emerging markets - Launching a IT subsidiary : extending a network of business to all parts of core business.
E-business consulting firms. - Initiating company-wide program “The Cemex Way” : facilitating E-selling, E-procurement, and E-workforce.
1) Refer to "IT Impact on Business Model, Farber et al. 2008" . IT Impact Model.
Q2) How has CEMEX built its information capabilities to achieve its vision and implement its evolving business strategy? CEMEX, even though it is in the traditionally conventional and low-tech cement industry, began to adopt Information Technology System primarily to improve operational efficiency and decision making. What they did first regarding information capabilities is to build a telecommunication infrastructure and to establish Executive Information System for performance review and decision