Celcom Malaysi

Topics: Mobile phone, Mobile network operator, GSM services Pages: 6 (1840 words) Published: August 21, 2013
TABLE OF CONTENTS

TABLE OF CONTENTSi
1.0INTRODUCTION1
1.1Products1
1.2Services and Coverage2
1.3History2
1.4Current Developments3
2.0THE STRENGTH OF THE COMPANY3
2.1The strength of the company3
2.2The weakness of the company4
2.3The opportunities for the company4
2.4 The threats for the company5
3.0RECOMMENDATIONS5
4.0CONCLUSION6

CELCOM MALAYSIA

1.0 INTRODUCTION

Celcom (Malaysia) Berhad is the oldest mobile telecommunications company in Malaysia. Celcom is one of a member of the TM group of companies. Being one of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 service, using first generation NMT-900 technology. It uses the dialling prefix identifier of "013", "0148" and "019". The mission and vision;

* To delight our customers.
* To build a profitable enterprise that maximizes investors return. * To empower, develop and reward our people, to become Malaysia’s preferred employer. * To build win-win relationship with all our business partners, based on mutual trust, respect and support * To work to bridge the digital divide, to build our nation and to enhance its standing abroad. * To maintain the highest levels of transparency, integrity and professionalism.

1.1Products
Celcom continues to lead the industry in product innovation; and in 2002 Celcom’s products became more than ever. In addition to introducing three new prepaid packages, the Company introduced other innovative product offerings such as MSN Mobile Hotmail, which enables mobile phone users to receive e-mails via their mobile phones. Another innovation was Celcom’s Unified Messaging Service. This service gives customers access to all their messages, whatever the format, via whatever communications device they are using. In 2002, Celcom also became the first Malaysian communications company to offer Chinese content SMS. In addition, Celcom successfully introduced, on a trial basis, both Multimedia Messaging Service (MMS) and General Packet Radio Service (GPRS). To delight customers and further bridge the digital divide, Celcom will continue to be aggressive in introducing meaningful products and services; and already has a series of advanced business mobile communications solutions and products in the pipeline. The Company will make extensive use of market research to ensure that the products, contents and services it develops meet real customer needs and desires. With the imminent merger of the businesses of Celcom and TM Cellular, 2003 will see a pooling of resources to achieve economies of scale which will boost our competitive edge in an increasingly saturated market. Celcom will continue to upgrade systems and equipment to cater to an increased customer base.

1.2Services and Coverage
Celcom claims to have the widest and most extensive coverage nationwide, compared to other cellular services in Malaysia. Celcom claims its dual-band GSM (900/1800 MHz) coverage has reached over 97% of Malaysia’s populated area in 2006. As of 2006 Celcom is offering both 2.5G and 3G services on its Minutes postpaid and Xpax prepaid brands. Current customer base stood at 7.8 million, with blended ARPU (Average Revenue per User) stood at RM65. Celcom claimed a 95% nationwide mobile service coverage with 3G availability in most of Klang Valley, Johor Bahru, Melaka, Kulim and Penang.

1.3History
When the cellular phone market was opened up in 1995, Celcom upgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia until it was overtaken by Maxis. During the Asian financial crisis in 1997, Celcom’s owner, Tan Sri Tajudin Ramli suffered a debt crunch, and his shareholding in Celcom was seized by Danaharta, the national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcom...
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