Cebu Pacific

Topics: Airline, Cebu Pacific, Low-cost carrier Pages: 11 (3585 words) Published: March 27, 2011
In March 1996, Cebu Pacific entered the market with a promise to give "low fare, great value" to every Juan who wanted to fly. After offering low fares to domestic destinations, CEB launched its international operations on November 2001 and now fly to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. In short, destinations, where one can go shopping and sightseeing! To get every Juan to more places everyday, CEB operates a fleet of 25 Airbus (10 A319 and 15 A320) and 8 ATR 72-500 aircraft, the youngest fleet in the Philippines. With the completion of the re-fleeting program, our capacity has doubled. CEB offers the lowest year round "all-inclusive" fares for its domestic sectors while it continues to sell Go Fares – providing the lowest year-round fares in all its international destinations. CEB remains to be the pioneer in creative pricing strategies as it manages to offer the lowest fare in every route it operates. Go Fares are not promotional and are exclusive of surcharges and government tax. Cebu Pacific is not just the leader in low fares but also in innovation and creativity! CEB is the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience with CEB, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining inflight magazine . CEB also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience. On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-travelling public has come to expect from Cebu Pacific. MISSION STATEMENT

Cebu Pacific Brings people together through an affordable, reliable mode of travel—a fun-filled experience that's delivered with a true heart and soul for service. We enhance the quality of life of the communities we serve and are an active partner in the nation's progress. VISION STATEMENT

Cebu Pacific is internationally renowned as the most successful low-cost carrier in the Asia-Pacific region.We take pride in being the best domestic airline and the Filipino travelers' first choice.We are reputed for our unparalleled genuine, warm and caring service. We are recognized for our innovation and commitment to excellence, and we are the industry and academe benchmark for success.We are an employer of choice, providing many opportunities for professional and personal growth in a learning, egalitarian and non-bureaucratic workplace. Our people are goal-oriented team players, empowered and disciplined, with a big sense of integrity, enthusiastically spreading the culture of fun throughout the world. Our equipment, facilities and systems enable us to ensure consistent highly efficient levels of operation.We have a deep sense of family extending beyond the airline, encompassing the communities we serve and the family we love.

* Bright Skies for Every Juan
* World Vision
* GMA Kapuso Foundation
* Gawad Kalinga
* The Jesuit Volunteers 
Philippines Foundation, Inc.

Business Leader Profile

John Gokongwei
He is the chairman of JG Summit Holdings, one of the largest conglomerates in the Philippines. In 2005, his company spent 0 million of internally generated funds which was used to buy new aircraft for his airline, Cebu Pacific Air. From 2003 up to the present his telecom company digital telecommunications Philippines spent nearly 0 million for its mobile carrier, Sun Cellular which is the 3rd largest mobile operator in the Philippines as of 2008. He is currently negotiating billion-peso takeover controls of Singapore land, one of the...
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