Cebu Pacific

Topics: Customer service, Marketing, Customer relationship management Pages: 2 (312 words) Published: March 1, 2013
Primary Activities

Inbound Logistics
Supply of production – they store and handle fuel, food and drinks. They managed these to ensure reductions in stock turnover. To reduce costs and wastage. Operations
Ticket Offices – these gives company the opportunity to make direct sales and transactions with customers In-flight service – staff supply passengers with service requirements, these include food, drinks, assistance etc.. Since, Cebu Pacific air is a low cost carrier they place little emphasis on the more luxury aspects. They don’t have onboard entertainment such as the showing of movies and complimentary drinks. Baggage handling – quick movement of baggage is important to ensure passengers are not waiting around and flights are kept on schedule.

Outbound Logistics
Car rental/Hotel reservations – to fully manage their inventory and yield revenue to maximize their profits. The use of e-commerce can reduce costs and increase efficiency.

Marketing and Sales
Advertising – heavy spending on advertisement in newspapers, radio, television, and billboards. Cebu Pacific Air reduces their costs by advertising on internet and make majority of their sales through their website Promotion – discounted tickets and piso fare

E-ticketing – this is the best way to sell tickets. E-ticketing allows the customer to make a ticket purchase online and then print it off from their own home. It reduces ticket processing charges and eliminates the need for paper

Complaint Management – They must follow up customer complaint to get to the route of the problem. Like lost baggage, the company is liable to pay compensation to the customer whom luggage was lost this would be costly expense for the company. The company must ensure customer satisfaction

Support Activities
Infrastructure – Financial System, Accounting, Legal Affairs, Management Human Resource Management – Personnel Recruiting, Pilot/Crew Training Luggage Dispatching, Sales...
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