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Internet Marketing 350

Consumer Digital
Journey Mapping

Name : Patricia Mawardy
Student ID : 17955993
Lecturer : Dennis Toh
Class : Class 1 (Monday 1pm-4pm)
Campus : Singapore
Introduction
Zalora is an online shopping website based in Singapore that founded in 2012. Up to today, Zalora have over 400 brands of clothing, foot wear, accessories, sports wear, and beauty products both for women and men (Zalora, 2015). Zalora one of growing online shopping website in Asia, therefore they have their own localised website for certain country such as Indonesia, Malaysia, Hong Kong, Philippines, Thailand, Brunei, and Vietnam. In 2013, Zalora able to launched their own brand, which is called as “Ezra by ZALORA” (Zalora, 2015). Recently they have opened the physical store in Singapore, in order to fulfil their customers’ demand so they are able to see the physical products before they purchase it.
The main target markets of Zalora are both women and men who interest in fashion products and they who like to do online shopping (Zalora, 2015). On the other Zalora also set their price same as retail market, which make their target market able to get the products they want in a reasonable and affordable price with good quality of products.

Purchase Process
Need recognition
The first and most important steps in purchase process is need recognition, because when there is no need the demand for purchase the products or services will be not exist as well. There are different types of need recognition, such as internal stimuli, external stimuli, functional need, social need, and need for change (Perreau, 2014). In term in e-marketing Zalora have their own website that make their customers easier to recognise their needs of a products.
Information search
Information search is the stage when the customers try to search the information about the product that they want to purchase. It can be done either from internal or external search. Internal search occurred when the customers try


References: '7 Ways To Build Your Online Presence Now '. 2014. http://www.entrepreneuronfire.com/7-ways-to-build-your-online-presence/. Hudadoff, Pamela. 2009. Understanding the Buying Process. http://www.appliedproductmarketing.com/resources/UnderstandingTheBuyingProcess_eBook.pdf Marketplace.zalora.sg,. 2015. 'SHOP WOMEN 's FASHION @ ZALORA MARKETPLACE SG '. http://marketplace.zalora.sg/women/. Out-there-media.com,. 2012. 'Out There Media '. http://www.out-there-media.com/archives/2030. Perreau, Fanny. 2014. The 5 Stages of Consumer Buying Decision Process. Accessed September 4, http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/ Tan, Vanessa. 2013. 'Zalora Launches On Android, Says 25% Of Revenue Comes From Mobile '. Tech In Asia. https://www.techinasia.com/zalora-android-app-25-percent-mobile/. Torres, Tiffanie Nichole. 2011. Segmenting and Targeting Markets. Accessed September 3, http://canoninc100.blogspot.sg
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