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ADIDAS GROUP PROFILE:
Adidas Group is a global leader in the sporting industry, offering a board portfolio of products available in virtually evey country on the world. Adidas and Reebok are brand of Adidas Group that products include footwear apparel and accessories. Five Ten and TaylorMade- adidas Golf are the another brand. The group operation is controlled directly from Group’s headquarters in Herzogenaurach, Germany. s. Also located here are the headquarters of brand adidas and the strategic business units for Running, Football and Tennis as well as the Research and Development Centre. Additional key corporate units are based in Portland, Oregon in the USA, the home of adidas America Inc. and where the strategic business units Basketball, Adventure and Alternative Sports are based. Reebok headquarters is located in Canton, Massachusetts and TaylorMade-adidas Golf is based in Carlsbad, California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity. adidas Sourcing Ltd., a fully owned subsidiary headquartered in Hong Kong, is the worldwide sourcing agent for the adidas Group. The adidas Group also operates a limited number of own production and assembly sites in Germany (1), Sweden (1), Finland (1), the USA (4) and Canada (3). the adidas Group employed 46,306 people which represent a cross-section of cultures, ages and background. Adidas capital is about 434 million Euro in 2012. The market structure of company is monopolistic competition and the main competitor is NIKE
1. Porter’s five forces model considers the 5 competitive forces that impact a business success or failure: Threat of new entrants, bargaining power of buyers, threat of substitute products or services, bargaining power of suppliers. I will choose threat of new entrants to explain in detail.
Threat of new entrants: if the industry sector is make profit easily so new entrants will
Adidas Group is a global leader in the sporting industry, offering a board portfolio of products available in virtually evey country on the world. Adidas and Reebok are brand of Adidas Group that products include footwear apparel and accessories. Five Ten and TaylorMade- adidas Golf are the another brand. The group operation is controlled directly from Group’s headquarters in Herzogenaurach, Germany. s. Also located here are the headquarters of brand adidas and the strategic business units for Running, Football and Tennis as well as the Research and Development Centre. Additional key corporate units are based in Portland, Oregon in the USA, the home of adidas America Inc. and where the strategic business units Basketball, Adventure and Alternative Sports are based. Reebok headquarters is located in Canton, Massachusetts and TaylorMade-adidas Golf is based in Carlsbad, California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity. adidas Sourcing Ltd., a fully owned subsidiary headquartered in Hong Kong, is the worldwide sourcing agent for the adidas Group. The adidas Group also operates a limited number of own production and assembly sites in Germany (1), Sweden (1), Finland (1), the USA (4) and Canada (3). the adidas Group employed 46,306 people which represent a cross-section of cultures, ages and background. Adidas capital is about 434 million Euro in 2012. The market structure of company is monopolistic competition and the main competitor is NIKE
1. Porter’s five forces model considers the 5 competitive forces that impact a business success or failure: Threat of new entrants, bargaining power of buyers, threat of substitute products or services, bargaining power of suppliers. I will choose threat of new entrants to explain in detail.
Threat of new entrants: if the industry sector is make profit easily so new entrants will