CCS Insight Smartphone Market Analysis 
CCS
insight
CCS Insight Report making sense of the connected world
Global Smartphone Market Analysis and Outlook:
Disruption in a Changing Market
June 2014
Table of Contents 1: Executive Summary ................................................................................... 3
2: Global Smartphone Market Size and Value ....................................................... 4
3: Competitive Landscape Dynamics .................................................................. 6
Overview ................................................................................................ 6
Smartphone Market Dynamics ....................................................................... 6
4: Operating Systems and the Rise of the Ecosystem ............................................. 11
5: Carrier and Distribution Dynamics ................................................................ 13
6: Market Forecasts and Assumptions ................................................................ 14
Market Forecasts ..................................................................................... 14
Forecast Assumptions and Further Findings ...................................................... 16
7: Conclusions and Implications ...................................................................... 17
Global Smartphone Market Analysis
© CCS Insight 2014
page 2 of 18
1: Executive Summary
The global smartphone market has witnessed extraordinary growth in recent years, with shipments rising by 40 percent in 2013 to exceed the 1 billion unit threshold and $266 billion in value. CCS Insight forecasts smartphone shipments of 1.89 billion units by 2018.
However, explosive growth has been accompanied by significant disruption. Large Web players are seeking to embrace the advantages that mobile delivers in the areas of engagement, context, connectivity and price compared with the PC-based gateways that have defined their businesses until now.
At the same
insight
CCS Insight Report making sense of the connected world
Global Smartphone Market Analysis and Outlook:
Disruption in a Changing Market
June 2014
Table of Contents 1: Executive Summary ................................................................................... 3
2: Global Smartphone Market Size and Value ....................................................... 4
3: Competitive Landscape Dynamics .................................................................. 6
Overview ................................................................................................ 6
Smartphone Market Dynamics ....................................................................... 6
4: Operating Systems and the Rise of the Ecosystem ............................................. 11
5: Carrier and Distribution Dynamics ................................................................ 13
6: Market Forecasts and Assumptions ................................................................ 14
Market Forecasts ..................................................................................... 14
Forecast Assumptions and Further Findings ...................................................... 16
7: Conclusions and Implications ...................................................................... 17
Global Smartphone Market Analysis
© CCS Insight 2014
page 2 of 18
1: Executive Summary
The global smartphone market has witnessed extraordinary growth in recent years, with shipments rising by 40 percent in 2013 to exceed the 1 billion unit threshold and $266 billion in value. CCS Insight forecasts smartphone shipments of 1.89 billion units by 2018.
However, explosive growth has been accompanied by significant disruption. Large Web players are seeking to embrace the advantages that mobile delivers in the areas of engagement, context, connectivity and price compared with the PC-based gateways that have defined their businesses until now.
At the same