Cce3809 Week 2 Study Questions And Answers
CTE3809 Exam #2 Study Guide
Chapter Four: Cultural Indicators * John Naisbitt: Megatrends * Time frame: Decades * The technique for gathering signals: Content analysis of 6,000 local newspapers each month * The methods to interpret the signals: Check the shifting space devoted to an issue * The range of the forecasts: A critical restructuring that defines a new direction for society * The move toward an information-based economy * The dual compensations of “high tech” and “high touch” products * The shift to a global economy * The shift away from hierarchical structures in favor of informal networks * The shift from an either/or to a multiple-option society * Faith Popcorn * Brain Reserve (Marketing …show more content…
* Observation * A group of consumer behavior researchers set out to illustrate the power of observation * Also use photography and interviews * Kim’s Model of the Forecasting
Chapter Five: Color Forecasting * Color forecaster * Combine knowledge of color theories with understanding of human behavior and acute observational skills * Produce a color forecast 18 to 24 months in advance of the season * Provide input for the designer’s decisions * Color Association of the United States (CAUS) * Based in Manhattan, a not-for-profit trade association formed in 1915 to provide color forecasting to members, including corporations and designers concerned with apparel, interiors and furnishings, paint, and automobiles * Founded in 1915 (The Textile Color Card Association of America) * First forecasted women’s wear in 1917; men’s wear in the 1960s; home furnishing in the 1970s; children’s wear and active wear in the 1980s * The women’s committee meets 2 times each year and select 25-42 colors; bring color boards; for a specific market * Members
Chapter Four: Cultural Indicators * John Naisbitt: Megatrends * Time frame: Decades * The technique for gathering signals: Content analysis of 6,000 local newspapers each month * The methods to interpret the signals: Check the shifting space devoted to an issue * The range of the forecasts: A critical restructuring that defines a new direction for society * The move toward an information-based economy * The dual compensations of “high tech” and “high touch” products * The shift to a global economy * The shift away from hierarchical structures in favor of informal networks * The shift from an either/or to a multiple-option society * Faith Popcorn * Brain Reserve (Marketing …show more content…
* Observation * A group of consumer behavior researchers set out to illustrate the power of observation * Also use photography and interviews * Kim’s Model of the Forecasting
Chapter Five: Color Forecasting * Color forecaster * Combine knowledge of color theories with understanding of human behavior and acute observational skills * Produce a color forecast 18 to 24 months in advance of the season * Provide input for the designer’s decisions * Color Association of the United States (CAUS) * Based in Manhattan, a not-for-profit trade association formed in 1915 to provide color forecasting to members, including corporations and designers concerned with apparel, interiors and furnishings, paint, and automobiles * Founded in 1915 (The Textile Color Card Association of America) * First forecasted women’s wear in 1917; men’s wear in the 1960s; home furnishing in the 1970s; children’s wear and active wear in the 1980s * The women’s committee meets 2 times each year and select 25-42 colors; bring color boards; for a specific market * Members