CCD is involved in all the areas of serious consumer passion like: Television: Café Coffee Day held a contest around a very popular programmed on Zee English called Friends. All the six lead characters are shown often visiting a coffee shop. They have tied up with Channel [V]‘s Get Gorgeous contest. they also have tied up with 9xm musical channel
Tie-ups: Besides that Café Coffee Day also tie up lot of the youth brands. So they have a contest going on with Levis, another one with Scotty, Liril, latest one with Airtel Friends. Association with movies: CCD can be seen in movies like Khakhee and Mai Hoon Na
Sales Promotion: Cafe Coffee Day uses special ‘Café Citizen Card’ for rewarding Café Coffee Day’s customers. It is a loyalty program to gain new customers and retain the existing ones.
Sales corrective deviation-
if any café dos not performs up too the marks a meeting is called by café manager and a responsible person is asked about the deviation behind not achieving the target. Ccd promotes there sale by distributing various coupon’s like if u spend 140 as you will get a coffee free or buy one get one offer. Coupons are distributed through newspaper. They are distributed in the area of that particular café who is lacking in performance Sometimes it also organized a musical concert in which either they hire somebody to sing or they ask public participation in return they offer some food and beverages. In present time ccd is promoting through facebook. Ccd also odc that it also do catering service it take large order. That odc is add on to the sale of the café
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