Ccd Report
Report On Customer Relationship Management At Café Coffee Day
Submitted By (Group 14)Kaveri Arora Swati Sirohi Vikash Singh Priyanshu Singh Prakriti Srivastava
Café Coffee Day
Café Coffee Day is Rs. 750 crore ISO 9002 certified company. Coffee Day sources coffee from 5000 acres of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters with clients across USA, Europe & Japan. Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was restricted to the intellectual, the South Indian traditionalist and the five star coffee shop visitor. As the pure (as opposed to instant coffee) coffee café culture in neighboring international markets grew, the need for a relaxed and fun “hangout” for the emerging urban youth in the country was clearly seen.
Recognizing the potential that lay ahead on the horizon, Café Coffee Day embarked on a dynamic journey to become a large organized retail café chain with a distinct brand identity of its own. From a handful of cafés in six cites in the first 5 years, CCD has become India’s largest and premier retail chain of cafes with 845 cafes in 128 cities around the country.
Internal Customer Management
Recruitment & Selection
Café Coffee Day is expanding at a phenomenal rate. Thus the need for right people, in the right place at right time is also increasing. In order to meet the demand for efficient and effective workforce, Café Coffee Day has adopted the correct recruitment and selection procedures. Sources of recruitment: Café Coffee Day has different sources for recruitment depending on the job profile in demand. For Team Members the sources are: In store Posters Referrals and Walk-ins Recruitment and selection process: For posts of team members the following rounds take place 1.Psychometric tests,
Submitted By (Group 14)Kaveri Arora Swati Sirohi Vikash Singh Priyanshu Singh Prakriti Srivastava
Café Coffee Day
Café Coffee Day is Rs. 750 crore ISO 9002 certified company. Coffee Day sources coffee from 5000 acres of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters with clients across USA, Europe & Japan. Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was restricted to the intellectual, the South Indian traditionalist and the five star coffee shop visitor. As the pure (as opposed to instant coffee) coffee café culture in neighboring international markets grew, the need for a relaxed and fun “hangout” for the emerging urban youth in the country was clearly seen.
Recognizing the potential that lay ahead on the horizon, Café Coffee Day embarked on a dynamic journey to become a large organized retail café chain with a distinct brand identity of its own. From a handful of cafés in six cites in the first 5 years, CCD has become India’s largest and premier retail chain of cafes with 845 cafes in 128 cities around the country.
Internal Customer Management
Recruitment & Selection
Café Coffee Day is expanding at a phenomenal rate. Thus the need for right people, in the right place at right time is also increasing. In order to meet the demand for efficient and effective workforce, Café Coffee Day has adopted the correct recruitment and selection procedures. Sources of recruitment: Café Coffee Day has different sources for recruitment depending on the job profile in demand. For Team Members the sources are: In store Posters Referrals and Walk-ins Recruitment and selection process: For posts of team members the following rounds take place 1.Psychometric tests,