Due Date: 03 May 2013
Table of Contents
a) Explain the research design type referred to as ‘exploratory research’ with specific reference to external secondary data that was collected to gain some preliminary insights into some past international trends in Internet addiction.
From the case study, also list three examples of external secondary sources consulted during the exploratory research phase.
Exploratory research is used when one is searching for insights into the general nature of the problem, the possible decision alternatives and relevant variables that need to be considered. Generally, there is little prior information on which to build. Exploratory research is less structured and more flexible than other research design types.
External Secondary Data are existing data which were obtained from outside sources. This data is available as it was collected for other/previous projects. This type of data is also much cheaper than primary data and also available for immediate use. Sometimes the secondary data set must be purchased, but the cost is almost always certainly lower than the expense of collecting a similar data set from scratch.
The External Secondary Data that were used in the case study are: * University studies (Stanford School of Medicine, and the Indian Institute of Technology) * Government publications/studies (Government of China)
* Related Government institutions (German Social Security Services)
There are three types of External Secondary Data, namely:
* Syndicated data: Data that was standardised on behalf of a syndicate of clients. * Pooled data: Standardised data voluntarily submitted by organisations of equal status. * Data from other sources, i.e. Government/ semi-government publications, Censuses and Stats SA.
The case study used the following external secondary sources: * Syndicated data was used by the Centre for Internet Addiction Recovery. * Pooled data was used as organisations of equal status offered their information voluntarily. These organisations include: The Stanford School of Medicine, and the Indian Institute of Technology. Other organisations include the Internet addiction camp in Boltenhagen, Germany, as well as the Detoxifying Centre in Amsterdam, Holland. * The case study also used Data from other sources, which includes information from Governments, i.e. China and the German Social Security Services.
b) Identify and describe at least three distinctive exploratory research methods/approaches that were most probably used by the CRI to collect the existing information as outlined in the case study.
Three approaches probably used by the CRI are Online Qualitative surveys where chat rooms could have been used to obtain data from chat room users. External Secondary data collection was also applied by using Syndicated, Pooled as well as other data sources to gain information into Internet addiction. As mentioned above (Question 1a), information was obtained from Government institutions, universities and centres. In-depth interviews with Internet addicts as well as using Focus groups to obtain data qualify as using Qualitative Primary research methods.
Exploratory research methods consist of the following:
* Internal Secondary data, i.e. Sales invoices, personnel records and internal reports. * External Secondary data, i.e. Syndicated, Pooled and data from other sources. * Qualitative Primary research, i.e. Panels, In-depth interviews and Focus groups. * Observation
* Online Qualitative surveys, i.e. Usability surveys, online chat rooms and e-focus groups.
c) Explain what value the exploratory research will have for the planned South African study.
Exploratory research is done when there is generally little prior information to work with but due to the existing External Secondary data...
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Kotler, Phillip and Keller, Kevin Lane. Marketing Management. Pearson Education, 12 Ed, 2006.
www.wikipedia.com Accessed 13 April 2013
www.voices.yahoo.com/five-basic-types-internet-addiction Accessed 13 April 2013
www.netaddiction.com Accessed 14 April 2013
www.pqdl.care.org Accessed 20 April 2013
www.sociology.about.com Accessed 21 April 2013
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