Cbi Assignment
Letter of Transmittal
May 14th, 2012
Josephine Wang, Tutor of Current Business Issues
James Cook University Singapore
600 Upper Thomson Road
Singapore
Dear Mrs. Josephine:
I am submitting the attached assignment entitled The Necessity of Social Network for Nestle.
This assignment examines the necessity of social network in Nestle. In this assignment, I have analyzed about the company and the impact of social network in its business. I also recommend some suggestions which are related to social network and it can implement in the future.
I hope you find this report satisfactory.
Sincerely yours,
Daniel Agustinus Rahardjo
Student ID: 12682321
Title Page
THE NECESSITY OF SOCIAL NETWORK FOR NESTLE
Student Name: Daniel Agustinus Rahardjo
Student ID: 12682321
Subject: Current Business Issues
Tutor’s Name: Josephine Wang
MASTER OF BUSINESS ADMINISTRATION
JAMES COOK UNIVERSITY SINGAPORE
2012
Table of Content
Letter of Transmittal 1 Title Page 2 Table of Content 3 Executive Summary 4 The Necessity of Social Network for Nestle 5 1. Introduction 5 2. Issues 5 3. Recommendation 7 3.1 Advantages of Social Media 7 3.2 Disadvantages of Social Media 8 3.3 The Usage of Social Media 8 4. Implementation 9 5. Conclusion 10 List of References 11
Executive Summary
Nestle is founded in 1866 by Henri Nestle. Its purpose is to make alternative source of nutrition for mothers who cannot give breast feed to her their children. Nestle has become a great company which is specialize in healthy foods.
Social network is a media for communication between some people or some organization which have mutual benefits. One of the methods is customer relation marketing. It is a marketing strategy to research about customers’ needs by meeting and building good relationship with them. Nestle has realized about the importance of social network in social and technology sector by establishing some events for
May 14th, 2012
Josephine Wang, Tutor of Current Business Issues
James Cook University Singapore
600 Upper Thomson Road
Singapore
Dear Mrs. Josephine:
I am submitting the attached assignment entitled The Necessity of Social Network for Nestle.
This assignment examines the necessity of social network in Nestle. In this assignment, I have analyzed about the company and the impact of social network in its business. I also recommend some suggestions which are related to social network and it can implement in the future.
I hope you find this report satisfactory.
Sincerely yours,
Daniel Agustinus Rahardjo
Student ID: 12682321
Title Page
THE NECESSITY OF SOCIAL NETWORK FOR NESTLE
Student Name: Daniel Agustinus Rahardjo
Student ID: 12682321
Subject: Current Business Issues
Tutor’s Name: Josephine Wang
MASTER OF BUSINESS ADMINISTRATION
JAMES COOK UNIVERSITY SINGAPORE
2012
Table of Content
Letter of Transmittal 1 Title Page 2 Table of Content 3 Executive Summary 4 The Necessity of Social Network for Nestle 5 1. Introduction 5 2. Issues 5 3. Recommendation 7 3.1 Advantages of Social Media 7 3.2 Disadvantages of Social Media 8 3.3 The Usage of Social Media 8 4. Implementation 9 5. Conclusion 10 List of References 11
Executive Summary
Nestle is founded in 1866 by Henri Nestle. Its purpose is to make alternative source of nutrition for mothers who cannot give breast feed to her their children. Nestle has become a great company which is specialize in healthy foods.
Social network is a media for communication between some people or some organization which have mutual benefits. One of the methods is customer relation marketing. It is a marketing strategy to research about customers’ needs by meeting and building good relationship with them. Nestle has realized about the importance of social network in social and technology sector by establishing some events for
References: Barquín, B. A. (2009). Analysis of the Social Network in Serial Publications: representation in the Journal of Documentation. INVESTIGACIÓN BIBLIOTECOLÓGICA , 15. CIBER. (2010). Social Media and Research Workflow. London: University College London. Gregory, A. (2004). Public relations in practice (2nd ed). London: Kogan Page. Helm, S. (2004). Customer Valuation as a Driver of Relationshp Dissolution. Journal of Relationship Marketing Vol.3 (4) , 77-91. Henderson, A., & Bowley, R. (2010). Authentic dialogue? The role of „friendship‟ in a social media recruitment campaign. Journal of Communication Management Vol 14 , 3. Holtz, S. (2002). Public Relations on the Net: Winning strategies. Informing and influence the media, the investment community, the government, the public and more. New York: AMACOM. Nestle. (2012, May 09). History. Retrieved May 9, 2012, from Nestle Global: http://www.nestle.com/ABOUTUS/HISTORY/Pages/History.aspx Odabasi, Y. (2000). Satışta ve Pazarlamada Müşteri İlişkileri Yönetimi. Istanbul: Sistem Yayınları. Srisawas, S. (2011). Social Network Management Enhances Customer Relationship. World Academy of Science, Engineering and Technology , 608. Valente, T. W. (1995). Network models of the diffusion of innovations. New Jersey: Hampton Press, Inc.