Preview

Cause & Effect

Powerful Essays
Open Document
Open Document
1140 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cause & Effect
Lyceum of the Philippines University
Intramuros, Manila

The Role of the Hotel Advertisements in Attracting
Local and Foreign Tourists

A Research Proposal
Submitted by:

Submitted to:

William Espinosa

March 2013
Lyceum of the Philippines University
Intramuros, Manila

This research proposal entitled “The Role of the Hotel Advertisements in Attracting Local and Foreign Tourists” has been submitted by Lyreen Ashley L. Gamoso for approval.

Approved this of March 2013.

Research Faculty

Introduction

This research entitled The Role of the Hotel Advertisements in Attracting Local and Foreign Tourists is about how Hotel Advertisements attract their tourists to visit or come to their hotel. Hotel Advertisements has a big role in attracting the tourists, because with Hotel Advertisements, tourist can easily find the type of hotel they want to check-in with. This research talks about the strategy and methods the Hotel Advertisements will use in order to attract the tourists.

One of the methods that Hotel Advertisement needs to develop is having well communicating. Having good communication makes the guests more interested on what the Hotel Advertisement discussed.

It is more difficult for the hotel to obtain their methods in advertising but they need to continue giving more interesting information about their hotel.

`

Hypothesis
Alternative Hypothesis The Hotel Advertisements perceived that attracting tourists helps them to gain more clients and benefits its own hotel for being known because of the interesting attraction they give.

Null Hypothesis The Hotel Advertisements do not perceive that attracting tourists helps them to gain more clients because some of the tourists is not interested in that type of hotel.

The Role of Hotel Advertisement in Attracting both Local and Foreign Tourists
Research Problem: What will the Hotel Advertisement do to attract Local and

You May Also Find These Documents Helpful

  • Good Essays

    Unit 2 E-Commerce P2

    • 773 Words
    • 4 Pages

    By posting some pictures of the rooms ,so that the customers get the idea how their accommodation going to be and whether it may meet with their needs and satisfaction.…

    • 773 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Section 2 Activity 3

    • 355 Words
    • 2 Pages

    The following problem was to develop a market profile and how to increase the number of Russian tourists in hotels. The study focuses on dealing with Russian tourists from the tourism perspective. This information can be used to find out better ways to serve Russian tourists and make them interested in services provided in Australia.…

    • 355 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    3) Improve each component of the marketing mix. If the Hotel Excellent where to improve the service, promotion, price, people, process and physical evidence of their business then they will see drastic improvements to their level of…

    • 2032 Words
    • 9 Pages
    Good Essays
  • Good Essays

    There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers that anything is possible. The advertisement uses elaborate pictures and a long paragraph to explain the perks of staying at the MGM Grand in Las Vegas. The objective is to not only have readers choose Vegas as a vacation spot, but to get the most out of their vacation by choosing their hotel. All of these tools are used successfully to support the fact that not only is staying at the MGM Grand a great Vegas experience, but that it is the “Maximum Vegas” experience.…

    • 1117 Words
    • 5 Pages
    Good Essays
  • Better Essays

    The objective of this report is to analyse the hospitality and tourism consumer in a UK organisation that related to the hospitality industries. The report writer has chosen Nando’s; the organization is a hospitality industry (please refer to appendice 1.0). The first objective of the report is to analyse Nando’s communication activity from the perspective of the tourist decision making process. The writer analyses the communication activity of Nando’s according to Middleton & Clarke’s Tourist Behaviour Model and then indicates the factors that will influence the purchasing behaviour of customers.…

    • 5617 Words
    • 23 Pages
    Better Essays
  • Powerful Essays

    Amber Inn Case Analysis

    • 1782 Words
    • 8 Pages

    The challenge that Amber Inn & Suites has to deal with is to determine whether or not to broaden their marketing and advertising investments between guests who are on leisure travels and/or business trips. First of, Amber Inn & Suites advertises their hotels mostly to those on a business journey whose stay only last between one or two nights. According to its mission, the Company aims to serve professional clienteles. After three years of persistent loss, it must find a method that will increase the Ebidta, to growth 7% in 2 years. Second, Amber Inn & Suites must adjudicate if they should maintain, and if so how, the frontier technique and what to do with the promotion as holiday special or do a free night stay in the weekend (25% discount).…

    • 1782 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Hospitality Provision

    • 957 Words
    • 4 Pages

    Tourism industries are not the same as other industries. It is because we provide services to the customer while some industries provide the tangible product. Thus, hospitality and tourism cannot be separated as hospitality is the key to success in the tourism industry. In this assignment will discuss about the relationship between hospitality and tourism industry. Hotels are an important component of the tourism product. They provide services to people who are travelling.…

    • 957 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Fallon Case Study

    • 755 Words
    • 4 Pages

    In Holiday Inn Express, the sources of ideas in their campaign also came from the problem of their company itself and from the Fallon’s first step of identifying the target market of Holiday Inn express inorder to formulate a solution and idea for thetype of campaign that they will be doing. Fallon also conducted an extensive research to understand the psychological profile of users of that type of hotel and the motivation from their lodging choices.…

    • 755 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Our advertisement is a radio advertisement and information is given about a restaurant in the advertisement. He says why people come to this restaurant. He mentions about restaurant’s atmosphere, foods and different…

    • 258 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    travel agency

    • 2089 Words
    • 9 Pages

    Our marketing strategy will be based on ensuring that the customers will know about our existence and the services we offer. We intend to make the right information available to the right target customers. This will be done through personal selling and advertising, like giving liplets, posting banners and posters, and newspaper publications to ensure that we will be known in tourism industry. We will ensure that our prices consider the budget of the customers, that these customers will afford our services.…

    • 2089 Words
    • 9 Pages
    Satisfactory Essays
  • Best Essays

    Dennis J. Cahill (1997). How consumers pick a hotel: strategic segmentation and target marketing . 2nd ed. London: Routledge. 13-21…

    • 3295 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    References: Cahill, D., (1997), How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing, The Haworth Press, Inc., New York…

    • 1882 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Tourism slogan is one of the important things that can help to promote the tourism industry that could attract more tourists in the country. Such a strong packaging phrase would make the country more attractive for tourists and investors to come and invest in the country then it will be the country’s brand and trademark. The uses and advantages of a tourism slogan help to developed a tourism product which is the tourist destination and its tourist attraction that can be visited by the tourists and they would keep coming back to see how beautiful the country was that they would even tell it to their friends and relative. One of its advantage is it should be in English language that everyone could understand it. It is also can be classified into positioning slogan and marketing that used to express tourism image. And it advertised the product of a country which is the tourist attractions. The catchy phrases that serve as advertising slogans are considered to be one of the most effective ways of drawing attention to a product from potential customers.…

    • 1717 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Macau Tourism Analysis

    • 1789 Words
    • 8 Pages

    Macau is one of an interesting destination of China that has special administrative regions of China. It is located on the western side of the Pearl River Delta and face to the South China Sea to the east and south. Macau is a place where existing two cultures of Euro-Asian cultural heritage attract tourists from all over the world. Macau is known as a destination where provides entertainments for tourists such as theme parks, nightclubs and shopping experiences, casino. In addition, it owns superior MICE facilities to cater for business travel segments. This article will identify the communication objectives of Macau and through it to run the advertising campaign “Macau, city with full of experience” as well as using the different tools of media and promotion to promote to travel leisure and business travel tourists to achieve the objectives such enhance the general sales, create the customer’ awareness and increase more value for Macau image…

    • 1789 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    Tourism in BD

    • 2475 Words
    • 8 Pages

    The expansion of the tourism throughout the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market.…

    • 2475 Words
    • 8 Pages
    Powerful Essays