Cathay Pacific Company Report

Topics: Cathay Pacific, Airline, Hong Kong / Pages: 19 (4729 words) / Published: Jan 7th, 2013
Index
Abstract
1.0 Introduction

2.0 Organisational Profile

2.1 Organisation Structure and Roles of Divisions 2.2 Products and Services 2.3 Markets and Customers 2.4 Competition 2.5 Financial Analysis 2.6 External Influences
3.0 Evaluation

4.0 Cathay Pacific vs. British Airways

6.0 References

Abstract

CATHAY PACIFIC AIRWAYS LTD.

Address:
Cathay Pacific City, 8 Scenic Road, Hong Kong International Airport, Hong Kong.

Website: www.cathaypacific.com The following report, comprising of secondary research found from numerous different sources will address the organisational profile of the Hong Kong based airline, Cathay Pacific. An organisational profile will be constructed detailing various aspects of the business including Cathay Pacific’s organisational structure, products and services, markets, competition, financial information and the external influences they encounter. An evaluation of each of these topics will also be made in order to see where the company is prospering and where it is facing detrimental effects. A short comparison of Cathay Pacific against the UK company, British Airways, will also be made to address briefly the similarities and differences between these two companies.

1.0 Introduction

Cathay Pacific is an international airline, and the flag carrier airline for Hong Kong. It offers passenger and cargo services as well as multiple other airline and transportation services. The airline strives to be innovative and provide an excellent standard of service leading it to win various awards and being named one of the world’s leading airlines.
Cathay Pacific was founded in September 1946 by two western men, Roy C. Farrell and Sydney H. de Kantzow, an Australian and an American whom both put up the sum of one Hong Kong Dollar in order to register the business, the airline is now a member of the Swire Group of Hong Kong (Cathay Pacific Website, 2012) and has subsidiary airlines that contribute



References: Airlines. (2012) Find The Best Website. Available at: http://airlines.findthebest.com/compare/9-30/British-Airways-vs-Cathay-Pacific-Airways Last Accessed: 22nd June 2012 British Airways British Airways. (2012) British Airways Cargo Website. Available at: http://www.baworldcargo.com/ Last Accessed: 22nd June 2012 British Airways British Airways (2012) British Airways Job Website. Available at: http://www.britishairwaysjobs.com/baweb1/ Last Accessed: 22nd June 2012 Broda, S., Damer, D., Keawsuwan, S., Tong, Y., & Xin, L Cathay Pacific. (2010) Cogmap Website. Available at: http://www.cogmap.com/chart/cathay-pacific-airways Last Accessed: 22nd June 2012 Cathay Pacific Cathay Pacific. (2012) Cathay Pacific Website. Available at: http://www.cathaypacific.com/cpa/en_BH/aboutus/cxbackground/history Last Accessed: 22nd June 2012 Cathay Pacific Cathay Pacific. (2012) Cathay Pacific Website. Available at: http://www.cathaypacificcargo.com/usrapps/content/products/LIFT/product.aspx. Last Accessed: 22nd June 2012 Cathay Pacific LinkedIn. (2012) LinkedIn Website. Available at: http://www.linkedin.com/company/cathay-pacific-airways/products Last Accessed: 22nd June 2012 Malkani, M., Hulpke, J., & Lau, C Scribd. (2012) Scribd Website. Available at: http://www.scribd.com/doc/28487431/Target-Market Last Accessed: 22nd June 2012 The Times Online Turner, J. (2012) ‘Cathay Pacific Targets Air Travellers Via LinkedIn Groups and Ads’, Available at: http://linkedselling.com/case-study-cathay-pacific-targets-air-travelers-via-linkedin-groups-and-ads Last Accessed: 22nd June 2012

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