Cathay Pacific Cargo Case
Topics: Cargo airline, Cathay Pacific, Hong Kong, Airline / Pages: 4 (1002 words) / Published: May 18th, 2015

Case #1 Report: Cathay Pacific:
Implementing An Integrated E-Freight Solution

Group 6

The Air Transportation industry is a highly competitive business. The development of modern business sets higher requirement to the cargo airline in terms of price, efficiency, and service quality. For Cathay Pacific Cargo, a company base in an important international logistic center without strong manufacturing background like Hong Kong, it is difficult but crucial to find the right position and build its own competitive advantage.

Using the SWOT model, we review the operation condition Cathay Pacific Cargo is in, and suggest that the integrated process and information sharing is crucial to them.

Without doubt, the implementation of the integrated process and information sharing can enhance Cathay Pacific Cargo’s strengths. Cathay Pacific Cargo is known for its cost efficiency, the cost savings from the reduced level of documents processing and handling will contribute to this continuously. Besides, the implementation also brings productivity gains in Export/Import process, accounting process and archiving process.

Also, the implementation of integrated process and information sharing can bring Cathay Pacific Cargo long term opportunity. As mentioned before, the competition in cargo industry is increasingly intensive, to maintain competitive advantages to its competitors, Cathay Pacific Cargo has to put efforts in increasing its competiveness in price, efficiency and service quality. And that is exactly what the integrated process and information sharing can bring Cathay Pacific Cargo. After the implementation, Cathay Pacific Cargo is expected to achieve a decent level of cost saving, which enable them to provide an even attracting price to its clients. Also, the implementation can reduce the cycle time by an average of 24 hours, a decent reduce in cycle time and improvement in efficiency. Also, land is a

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