Cathay Pacific

Topics: Cathay Pacific, Hong Kong / Pages: 3 (538 words) / Published: Jun 5th, 2013
Cathay Pacific 1. Strategically evaluation the airlines based on your choice using the SWOT analysis.

SWOT are meaning of the Strengths, Weaknesses, Opportunities and Threats. First, we discuss the strengths of Cathay Pacific. Cathay Pacific established in 1946, it’s a long history experience base on Hong Kong. It is a large-scale international airline around the world, includes flights to Asia, Europe, Africa and USA. The services that this airline provides are passenger transport and cargo services to 167 destinations in 42 countries and territories around the world. The Cathay Pacific is a strong financial position from Swire Group and its acquisition of Dragon Air is the market leader in Asia.
The Airlines is a strong relationship with Air China and China Government are increased shareholding in Air China, it is a majority shareholding in Air Hong Kong with all cargo carrier services. On the other hand, they well-trained labor force of the high quality service, it around 29,800 employees in the world and the superb team is about 22,000 in Hong Kong. Cathay Pacific is adapting in organizational structure.
At last, Cathay Pacific development of online service for its business growth, the passenger can book on the website for operating in many routes easily. {1} It have strong Media Centre and awards, for example, Slogan “Asia’s world city Hong Kong”, World’s Best Overall Airline, Best first class lounge and most punctual airline between London and Hong Kong. After that, provide the new types A340 of aircrafts for saving energy and efficient operations. Some of the long haul flights are always 100% Full. Second, the weaknesses of the Cathay Pacific are strong labor union and potential strike and negotiations. The environment of Long Haul Equipment, apparently the current A340 and B744 both of them have their weakness, B744 still have a little bit noisy, and A340 have a narrow cabin to affect the comfort. There are low margins and keen price



References: {1} Media Centre and awards: http://www.cathaypacific.com/cpa/zh_INTL/aboutus/cxbackground/awardsandhonours#2012 {5} Swire Pacific: http://orientaldaily.on.cc/cnt/news/20100517/00174_001.html {6} Oriental Daily: http://orientaldaily.on.cc/cnt/news/20100517/00174_001.html http://www.cxairline.net/ http://www.cathaypacific.com/cpa/en_INTL/aboutus/cxbackground/history http://blog.cathaypacific.com/?tag=cathay-pacific&paged=2 http://www.cathaypacific.com/cpa/en_INTL/homepage

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