2nd DRAFT TEXT 10 DEC 2010
Our Shared Journey
Sustainable Development Report 2010
About this Report
Welcome to our second Sustainable Development Report, which covers our sustainability performance – both achievements and challenges in 2010. Our reporting has evolved since 1996, which was the first year we launched our Environmental Report, but our commitment to transparency and accountability remains unchanged. In this Report, we highlight a list of key stakeholder issues in each section, as well as providing a detailed response on the Report website. The Progress Against Actions and Agenda boxes that were previously at the end of each section are now integrated into one table on the Report website. In order to ensure that we report accurately, we have engaged independent accountants, PricewaterhouseCoopers to provide an assurance report on selected data in this Report.
We report annually to our stakeholders on the key sustainability issues of the Cathay Pacific Group. This Report covers the 2010 calendar year. In addition to Cathay Pacific Airways and our five 100% owned subsidiaries, this year we have started reporting on one of our associate companies, Air Hong Kong, with a view to increasing disclosure in future reports. New data covered in this Report includes energy consumption and GHG data from four outports (Auckland, Taipei, Manila and San Francisco) and non-GHG data from five outports (Frankfurt, Paris, Karachi, Kuala Lumpur and Sydney).
Measuring our Performance
On measuring our performance, we include commitments across most areas of this Report in a table on our Report website. It is essential for us to monitor our performance so that we can enhance initiatives throughout our operations to better manage our key sustainability impacts.
Views on our Report
How we Report
We invited a multi-stakeholder committee to review and assess the balance, completeness and responsiveness of this Report. Page 55 shows the key comments from our external Stakeholder Review Committee.
The content of this Report has been defined by a process of: • stakeholder engagement; • identification of priority areas set out by aviation industry associations and use of a materiality matrix; • reference to the Global Reporting Initiative (GRI) 2006 reporting framework (G3) and the AA1000 Accountability standard; and • benchmarking against other airlines.
Global Reporting Initiative
The content and quality of the information in our report is guided by the Global Reporting Initiative (GRI) G3 reporting guidelines. The Report Application Level is A+, as checked by GRI.
Additional information, including data assumptions and calculation processes, as well as the English and Chinese versions of this Report are downloadable from the corporate website at www.cathaypacific.com/sdreport
Cathay Pacific Airways Limited
Sustainable Development Report 2010
Chairman’s Message Understanding Our Business Overview of 2010 Corporate Governance and Risk Management
Climate Change Environmental Performance
We Put Safety First
Focus on Customers Purchasing and Supply Chain Growing a Winning Team
Investing in Communities
We began our sustainable development journey in the 1990s by starting to manage social and environmental issues – which, at that time, were seperate from the commercial side of our operations. It soon became clear we could not address these issues as a matter of detached philanthropy: indeed, integrating them into our overall commercial strategy was vital to the long-term viability of our business. In 2010, we launched a Sustainable Development Strategy, formally enshrining our long-held belief that if we are to continue to generate healthy returns for our shareholders, then we must find new ways to reduce our environmental footprint and to care for our...
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