The main focus of this study lies on the business performance of Somerset Furniture. Consequently, this paper aims to assess the supply chain and logistic practices of Somerset Furniture. With regards to purposes, this paper also aims in exploring the Somerset Furniture’s supply chain strategy, specifically its manufacturing plant establishment in the foreign country—China, has influenced its success. In this paper, the researcher assesses the current business strategy of Somerset Furniture in order to identify its effectiveness and determine how this strategy helps the business in attaining business success. Basically, there are numerous methods and styles that business may use in order to attain success, normally, this methods and strategies were used in determining the target market, encouraging the prospects buy their products with value and generate profit. In fact, this study recognizes the importance and outcome of leadership, innovation and motivation to the progress and advancement of Somerset Furniture.
Organizations use the supply chain approaches to have control over the operations and reduce the costs, as much as possible. Supply chain strategy is often intertwined with the supply chain management but supply chain strategy is broader than the other which should be managed well in order to compete in the market. The implemented strategy is a kind of process that evaluates the cost and benefit that an organization can gain through its operation. Most of the business strategies are formulated with an aim to effective compete and at the same time, achieve the organizational goals. This idea is true with the implementation of supply chain strategy because it includes the analytic and decision making processes.
Identify the Issues
Actually, there are no specific steps regarding the development of a comprehensive supply chain strategy that can be effective in an organization.