Cases Study Jetbule
JetBlue Airways
Growing Pains
An assignment according to the lecture „Strategy in international Business“ Rajamangala University of Technology Thanyaburi (RMUTT)
Submitted to Mr.Sarakul Sukortprommee
Jaunary 2013
Kathy
Am
Mara Nemela
Preface
This report is part of the Department of Strategy Management by objectives. For Education and Research on JetBlue 's Airways which is mainly serves destinations in the United States, along with flights to the Caribbean, The Bahamas, Bermuda, Barbados, Colombia, Costa Rica, Dominican Republic, Jamaica, Mexico and Puerto Rico. For JetBlue’s airline ffer nonstop daily service to more than 75 destinations in the continental U.S., Bermuda, the Caribbean, Mexico and Latin America; and Getaways vacation packages with big savings and peace of mind all the time. Onboard our flights, enjoy award-winning service; complimentary, unlimited brand-name snacks and beverages; comfy, leather seats with the most legroom in coach*; free 36 channels of DIRECTV® and more than 100 channels of SiriusXM Radio®; and the fact that your first checked bag is always free. And For our group ,we prepared to do the research to find out the detail which can get benefits and Applications for using daily life.
We want to “Thanks for a Teacher. Sarakul Sukortprommee” who are share your knowledge and teaches. everyone 's cooperation as well. Author hopes that this report will provide the knowledge and benefit all readers and you. And our groups hopes this report will provide the knowledge and benefit to all readers, if it have any mistakes, we want to apologize for this here.
IBA 4/53
Content
Page
Introduction
1. Background 1.1 Who is Jetblue Airways
1.2 Business Model
1. 3 Positioning
1.4 Operations
1.5 Culture
2. Strategic Management
Growing Pains
An assignment according to the lecture „Strategy in international Business“ Rajamangala University of Technology Thanyaburi (RMUTT)
Submitted to Mr.Sarakul Sukortprommee
Jaunary 2013
Kathy
Am
Mara Nemela
Preface
This report is part of the Department of Strategy Management by objectives. For Education and Research on JetBlue 's Airways which is mainly serves destinations in the United States, along with flights to the Caribbean, The Bahamas, Bermuda, Barbados, Colombia, Costa Rica, Dominican Republic, Jamaica, Mexico and Puerto Rico. For JetBlue’s airline ffer nonstop daily service to more than 75 destinations in the continental U.S., Bermuda, the Caribbean, Mexico and Latin America; and Getaways vacation packages with big savings and peace of mind all the time. Onboard our flights, enjoy award-winning service; complimentary, unlimited brand-name snacks and beverages; comfy, leather seats with the most legroom in coach*; free 36 channels of DIRECTV® and more than 100 channels of SiriusXM Radio®; and the fact that your first checked bag is always free. And For our group ,we prepared to do the research to find out the detail which can get benefits and Applications for using daily life.
We want to “Thanks for a Teacher. Sarakul Sukortprommee” who are share your knowledge and teaches. everyone 's cooperation as well. Author hopes that this report will provide the knowledge and benefit all readers and you. And our groups hopes this report will provide the knowledge and benefit to all readers, if it have any mistakes, we want to apologize for this here.
IBA 4/53
Content
Page
Introduction
1. Background 1.1 Who is Jetblue Airways
1.2 Business Model
1. 3 Positioning
1.4 Operations
1.5 Culture
2. Strategic Management
References: Textbook: Strategic Management and Business Policy, T. Wheelen, J. Hunger, 13 Edition Websites: http://www.jetblue.com/about/ourcompany/history.aspx [accessesed 4 January 2013] ----------------------- [1] http://www.jetblue.com/about/ourcompany/history.aspx [2] http://www.jetblue.com/wherewejet/ [3] http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-reportsAnnual [4] Strategic Management and Business Policy, T. Wheelen, J. Hunger, 13 Edition