Case Sutudy
Management information systems
Individual case study Chapter 7 – “ Google, Apple, and Microsoft struggle for your Internet Experience”
Ken-Hsuan Chou
1. Business models of Apple, Google, and Microsoft | Customer Value Proposition | Profit formula | Key resources | Key processes | Apple | Most appealing set of devices and applications | Hardware sales | Steve Jobs and R&D department | Transforming the creativity of the employees into products | Google | Dominance search engine | Advertisement | customer data collected from search engines | Using analytics program to turn customer data into more valuable resource for its Ad service | Microsoft | PC operating systems and desktop productivity software | Software sales | Huge market share in PC operating software | Continuously develop good operating systems and software that will keep them in the leader position. At the same time develop Windows systems in Mobile device |
Johnson, Christensen and Kagermann Business Model
2.
Internet user number has been going through a major expansion today. Instead of personal computer, mobile devices with advanced functionality and ubiquitous Internet access are quickly become a new favorite for Inter users. Mobile devices are expected to account for 23.5 percent of searches by 2016. Therefore mobile computing market becomes a serious battlefield for Apple, Google, and Microsoft. Company | Offerings | Advantage | Weakness | Apple | iPhone, iPad, ios systems, and apps | A vibrant selection of applications | Losing innovation | Google | Nexus, Android systems | “Open” nonproprietary platforms | Last appealing applications | Microsoft | Widows phone | Operating with Widows system | |
3.
Applications can considerably enrich the experience of mobile devices by their variety of functions. The fact that Apple currently owns the most appealing collections of applications is why Apple has an advantage in the mobile computing market over its
Individual case study Chapter 7 – “ Google, Apple, and Microsoft struggle for your Internet Experience”
Ken-Hsuan Chou
1. Business models of Apple, Google, and Microsoft | Customer Value Proposition | Profit formula | Key resources | Key processes | Apple | Most appealing set of devices and applications | Hardware sales | Steve Jobs and R&D department | Transforming the creativity of the employees into products | Google | Dominance search engine | Advertisement | customer data collected from search engines | Using analytics program to turn customer data into more valuable resource for its Ad service | Microsoft | PC operating systems and desktop productivity software | Software sales | Huge market share in PC operating software | Continuously develop good operating systems and software that will keep them in the leader position. At the same time develop Windows systems in Mobile device |
Johnson, Christensen and Kagermann Business Model
2.
Internet user number has been going through a major expansion today. Instead of personal computer, mobile devices with advanced functionality and ubiquitous Internet access are quickly become a new favorite for Inter users. Mobile devices are expected to account for 23.5 percent of searches by 2016. Therefore mobile computing market becomes a serious battlefield for Apple, Google, and Microsoft. Company | Offerings | Advantage | Weakness | Apple | iPhone, iPad, ios systems, and apps | A vibrant selection of applications | Losing innovation | Google | Nexus, Android systems | “Open” nonproprietary platforms | Last appealing applications | Microsoft | Widows phone | Operating with Widows system | |
3.
Applications can considerably enrich the experience of mobile devices by their variety of functions. The fact that Apple currently owns the most appealing collections of applications is why Apple has an advantage in the mobile computing market over its