Case Study L'Oreal English

Topics: Windows XP, Toughbook Pages: 4 (745 words) Published: March 16, 2011
Panasonic recommends Microsoft® Windows® XP Professional

Toughbooks in action
The CF-T2. Beauty is more than skin deep.
Claire Cane. L’Oréal Technician.

Back in 1907, a young French chemist named Eugène Schueller developed an innovative hair colour formula called ‘Aureole’. From his small beginnings, he developed and manufactured a range of original products for Parisian hairdressers – setting up his own company ‘Société Française de Teintures Inoffensives pour Cheveux.’ Today, the name is better known as L’Oréal and the company has grown into a worldwide leader in cosmetics. With over 500 brands and more than 2,000 products, maintaining L’Oréal’s presence in the UK marketplace falls to a mobile workforce of some 200 people. L’Oréal needed a reliable tool for their people in the field to conduct product demonstrations, order stock and

“ Whenever a new product is launched, it often comes with an accompanying sales video. I can load the video onto my Toughbook and take it with me when I visit the salons. That way, salon staff get a more personal presentation and I can answer any questions they may have about the new product.”

stay in contact with head office. The Panasonic CF-T2 Toughbook fitted their criteria perfectly. Indeed, L’Oréal found Panasonic to be the only supplier that could meet their exacting needs.

Panasonic recommends Microsoft® Windows® XP Professional
L’Oréal’s mobile workforce is split into two divisions, Technicians and the Sales Panasonic worked closely with L’Oréal Force, each with it’s own set of objectives.

staff often carry a range of new product

samples with them, so the slim, lightweight

design of the CF-T2 was warmly received.

The perfect fit Looking good

to ensure the CF-T2 provided them with everyone in the two divisions. Every new for staff out in the field. and bumps received out on the road. Toughbook was ready for action from the start with L’Oréal’s own optimum software...
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