Case Study: Without Limits Tuition Centre

MARKETING PLAN An integrated marketing plan or program builds customer relationships by transforming the marketing strategy into action. It consists of the firm’s marketing mix, the set of marketing tools the firm uses to implement its marketing strategy. The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion. In order to grab the real key of business and to be stood out to get seen by all the potential students, “Without Limit” Tuition Centre must always stay ahead in the dynamic student and educational environment. Throughout the past decades, the tuition service has undergone huge changes, to enable the tuition service to be included as part of the educational
Actual product : high quality tuition service will be conducted by our tutors to enable the deep understanding among the students. Augment product : Without Limits Tuition Centre does also provides additional services such as transport services and meal. We do also willing to be there to listen for the feedback and issues faced by our customers.

Price
Without Limits Tuition Centre will adopt a few pricing strategies to attract our potential customers. Since our target customers and target market are being segmented by the demographic variables, thus this makes up a large portion in the economy which reveals vast amount of opportunities. Penetration pricing : Without Limits Tuition Centre will purposely set the price slightly below the other tuition centre to attract customers and to enter into this highly competitive industry. Once we can get the first try from our potential customers, we will provide the best quality tuition service in order to establish a firm base in the market. By using this low pricing strategy, we will be able to be noticed and got known by the target market. Early bird strategy : special discount, mystery gifts and other
Hence, in order to grab this opportunity and be success, public attention, visibility and acknowledgement from potential customers are significant. Direct marketing : Flyers, brochures and newsletters will be printed and