Case Study: Undoubtedly Express Inc.

Topics: Marketing, Target market, Strategic management, Advertising, Management, Marketing plan / Pages: 2 (260 words) / Published: Dec 7th, 2015
Alerie,
Undoubtedly Express Inc. has been around since the early 80’s and obviously has done something right over the years that make a credible retailer today. Over the years, the clothing industry has evolved and retailers have ventured into other industries to stay afloat of the game. According to Net Advantage, Express sits at number 12 compared to its competitors. Currently, TJ Maxx is in the running seat and their philosophy is to offer brand name and designer merchandise at prices 20% to 60% below department and specialty store prices. People want to get the highest quality at the lowest price possible.
“Express, Inc. operates as a specialty apparel and accessories retailer. It offers apparel and accessories for women and men between

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