Preview

Case Study Trendyol Turkey

Satisfactory Essays
Open Document
Open Document
347 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study Trendyol Turkey
Case Study | ROI/Sales

Results
15% increase in sales in the Milla by Trendyol store on Trendyol (the store with highest number of sales in 2011). +100,000 more visitors to the site. 11 million people reached and 250,000 clicks generated on Facebook in less than 2 days. The ‘People talking about this’ metric increased by 22,000 during the campaign. Trendyol acquired 25,000 new fans.

How Trendyol used Facebook to publish a celebrity video and increase sales by 15%.

Goals
Trendyol wanted to use Facebook Pages, ads and sponsored stories to: Promote its video featuring a Turkish celebrity. Drive awareness and sales of the Milla by Trendyol fashion brand. Expand its Facebook community.

“The impresive campaign results proved once again that it is always a good investment to try out the new ad formats on Facebook”
Mustafa Kemal Temel, Online Marketing Director, Trendyol

Facebook Ads & Sponsored Stories

Approach
Pages

First Trendyol produced a video featuring Turkish celebrity Hadise modelling Milla by Trendyol’s autumn/winter collection. The video included Hadise explaining that this was the first time a private shopping site had produced its own brand in Turkey and telling the audience how much she loved the Milla by Trendyol brand. Trendyol also produced a special “clickable” version of the video, which it used to launch its promotion with Hadise. Facebook users could click on products in the video and be taken to the corresponding product pages on its website and Facebook store application where they could purchase the items. Trendyol then posted the video to their existing Facebook fans on its Facebook Page, to drive initial engagement and awareness.
For the launch, Trendyol posted the video to its Facebook fans to drive initial engagement and awareness. Then to extend its reach, Trendyol used Ads and sponsored stories that included links to the video.

Trendyol Facebook Page

Trendyol is one of the leading fashion and private shopping
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    BUS 508 Assignment 4, Strayer University
    • 1235 Words
    • 5 Pages

    BUS 508 Assignment 4, Strayer University

    Throughout the twenty-first century, social marketing has become exceedingly popular among businesses; not matter the size. Marketing and technology have ultimately taken over the world, allowing individuals round the clock access to the Internet, music, emails, televisions, and video uploads all via their cellular device. Social media marketing as become remarkably popular among businesses such as Pepsi refresh project (Boone, L.E. & Kurtz, D.L. pg.354). This viral marketing launch became a year long initiative in which consumers created a short video that would benefit their communities. This particular marketing strategy was popular in the advertisement of Pepsi’s products without it costing anyone anything. When the videos went viral, Pepsi was able to save money on the cost of advertisements, and spend the money they saved elsewhere. Companies that evolve into social medical marketing will be able to increase exposure to their companies, gain additional web traffic, potentially increase sales and gain customers. Social media marketing is the new way of the world for companies interested in expanding their brands; therefore, more companies are investing more of their money in social media.…

    • 1235 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Home Depot Swot Analysis Essay
    • 501 Words
    • 3 Pages

    Home Depot Swot Analysis Essay

    Aim social media marketing toward the target consumer. We will utilize Pinterest, Facebook, Youtube and Twitter to build strong consumer-brand relationships. Improve our social media efforts with more interactivity through responses to consumers, contests, and fun activities.…

    • 501 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Opinions on Facebook Marketing
    • 302 Words
    • 2 Pages

    Opinions on Facebook Marketing

    1. Which factors are marketers advertising on Facebook using to influence consumers? Would you be influenced by an ad if you saw your friends liked it?…

    • 302 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing and Facebook
    • 582 Words
    • 3 Pages

    Marketing and Facebook

    Consumers “engagement on a brand page like Facebook is evoked by consumers having the ability to engage with a brand they like and have their opinions count and are heard.…

    • 582 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Qlt1 Task 1
    • 908 Words
    • 4 Pages

    Qlt1 Task 1

    This fact helps the marketer to know that the Facebook can be used as a very effective word of mouth tool in order to advertise. It is free of cost to use and is very effective as it reaches people to their own profiles. Hence for the marketer, this fact helps them to concentrate a lot over using social media advertising platform.…

    • 908 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media Impact On Fashion
    • 607 Words
    • 3 Pages

    Social Media Impact On Fashion

    It is an undeniable fact that communication is important in advertising. The word of mouth can be powerful and viral despite if the information is positive or negative, when it travels on the Internet (Mohr 18). It allows followers to exchange their point of views and share their experiences. Social media connects fashion brands with consumers in a way that it develops a certain sort of relationship between them and spread the word of mouth over the Internet in relatively short period of time. For example, the twenty seconds video of Gucci’s new women fragrance called “Gucci Bamboo” has generated over three millions of views on youtube in just two days and over one millions of tweets from followers all around the world. This way of engaging consumers was not possible with traditional advertising and it is efficient in a way that it attracts potential…

    • 607 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Facebook Case Study
    • 2579 Words
    • 11 Pages

    Facebook Case Study

    Lin, Nan. 1999. "Building a network theory of social capital." Connections 22 (1): 2851. Lusch, Robert 2007. "Marketing 's Evolving Identity: Defining our Future". Journal of Public Policy & Marketing 26 (2): 261- 268. Lynas Corporation Price Quotes. 2013. "Quotes and Research." Comsec website. Accessed February 9. https://www2.comsec.com.au/Private/MarketPrices/Charts/Charts.aspx?stock Code=LYC Macnamara, Jim. 2010. "Electioneering 2010: Social media in the Australian federal election." paper produced for the Australian Centre for Public Communication, University of Technology Sydney, Sydney, http://www.fass.uts.edu.au/communication/centres/acpc/docs/eelectioneering-2010-acoc-report.pdf Mangold, W. G. and Faulds, D. J. 2009. Social media: The new hybrid element of the promotion mix. Business Horizons 52 (4): 357-65. McEleny, Charlotte. 2011. "French Connection and Dove start selling on Facebook. (cover story)." New Media Age, 01-03. Oreskovic, Alexei. 2013. "Facebook 's mobile ad revenue doubles in fourth quarter." Yahoo! Finance, January 30. http://finance.yahoo.com/news/facebook-growsrevenue-40-percent-211444541.html Paterson, P. 2011. "How Australia 's Top 500 companies are using social media." Marketing June 2012, 40. Roosendaal, Arnold. 2011. "Facebook tracks and tracers everyone: Like this!" Tilburg Law School Legal Studies Research Paper series, 3: 1-9. 11…

    • 2579 Words
    • 11 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Social Media and Social Networking Technologies
    • 470 Words
    • 2 Pages

    Social Media and Social Networking Technologies

    2. Using social media, we can let our customer and followers know what your business is doing, promotions, or even helpful tips. If our followers like what we are promoting and or they like the tips we are providing, they will share our link on their wall expanding our customer base and online presence. We can also add YouTube videos to our sites to have commercials.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Burger King
    • 719 Words
    • 3 Pages

    Burger King

    In our case study reading, Burger King uses the Facebook social network as their alternative digital media approach to reach the target audience with great success. So much so, that "Burger King has earned the reputation of 'king of viral marketing ' for repeatedly showing the ability to generate online buzz and create media attention for its entertaining Web campaigns" (Michael Dahlen, 2010). This is a clear indicator that this marketing approach is a long-term strategy for Burger King.…

    • 719 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Reebok: Advertising and Terry Tate
    • 643 Words
    • 3 Pages

    Reebok: Advertising and Terry Tate

    In this case, Reebok created “buzz” to attract the potential customers since its markets changed and its target consumers moved their attention away from the traditional media. Therefore, Reebok moved its advertising resource away from magazines and newspapers to online and mobile platform. Moreover, Reebok also advertised at sporting events, such as in NBA basketball games. The ultimate goal of Reebok creating successful viral marketing programs is to create viral messages that appeal to the potential customers and that the programs may have a high probability of being presented and spread by these individuals in their communications with others in a short period of time.…

    • 643 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Habitat For Humanity's Disaster Response Paper
    • 477 Words
    • 2 Pages

    Habitat For Humanity's Disaster Response Paper

    Social media websites are some of the most browsed pages amongst the internet. Facebook, twitter, and Instagram are some of the hottest sites on the internet. Facebook advertising has become so sophisticated with the many features they offer. The firm can set a daily budget for promoting posts (including photos…

    • 477 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Rock Island chocolate factory case study solution
    • 693 Words
    • 3 Pages

    Rock Island chocolate factory case study solution

    According to CNN .com, the Facebook exceeded one billion active users by the end of 2012 and continue to grow throughout 2013; therefore; I believe Facebook is an effective online marketing channel that we should consider. My strategy to market our business on Facebook as follow: create Facebook page, connect with people, and engage our audience. I would put a unique cover photo of our company and slogan along with our unique categories of our products. I then create multiple ads to help attractive the customer. For instance, we could advertise our new product by offering customer with coupons (printable coupon ½ price off perhaps) to try it. We should create like/dislike, FAQ, a polls to get customer feedback on our current and new product. Because Facebook is like a word of mouth, when people start conversation with the post, their friends are also able to see the activity and get involve. And when they hit ‘like’ button on the product, we can promote those activities to their friends as well. Moreover, Facebook has many advantages, I can single out a few things: the cost of maintain and initialize are very low, the ability to interact with customer almost immediately, while 24/7 time interaction is very pervasive and powerful in the social networking environment. And Facebook communication has superior strength compare to traditional communication channel.…

    • 693 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Facebook Analysis
    • 641 Words
    • 3 Pages

    Facebook Analysis

    Main problem that Facebook faces is; one they are growing too fast too quick and have grown over 118% according to Techcrunch.com. With this rapid growth Facebook experiences problems from High profile uses as they get solicited, and Mark Zuckerberg was sued by fellow college classmates for alleging stealing ideals. Facebook located in Palo Alto, California with revenues in the 716 million. Finally Facebook is the world’s largest social networking site in the world in just five years. In conclusion Facebook has many vultures on the sidelines waiting to take a punch and a stab at Facebook revenues.…

    • 641 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Johnny Shelby's New Social Media Case
    • 1992 Words
    • 8 Pages

    Johnny Shelby's New Social Media Case

    Opportunities to control advertising via social media are available, and men like Johnny Shelby take advantage of the new social shift in communicating and marketing. “After launching his new social media campaign in June, Shelby has seen sales increase 30%, mostly from referrals and return customers” (Dahl, 2012). The opportunities seem to arise through the shift of people’s perspective of a service. For instance, when social media had just begun, the main priority and goal was communications between friends, while following favorite news or gossip sources for easy information. Today, social media has become a tool for businessmen and marketers targeting specific markets through desire recognition processing, which by the way was developed as a niche product to open social media to the realm of marketing. The founder of the Altimeter Group, Charlene Li writes “Many business organizations are deeply integrating social media and social methodologies throughout the company in order to drive real business impact” (Li, 2013). As the markets of social media and technology combine, niches are formed and windows of opportunities arise for individual entrepreneurs to exploit these niches before the big corporations realize what was between their…

    • 1992 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Turkey Research Paper
    • 629 Words
    • 3 Pages

    Turkey Research Paper

    Turkey is a transcontinental country , located mostly in Western Asia and Eastern Europe. Turkey is bordered by 8 countries. The Mediterranean Sea is to the south; the Aegean Sea is to the west; and the Black Sea is to the north. The country's official language is Turkish, which is spoken by approximately 85% of the population as mother tongue. The most numerous ethnic group is the Turks, who constitute between 70% and 75% of the population. Kurds are the largest ethnic minority and, according to the same source, number around 18% of the population.…

    • 629 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics