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Case Study Trader Joe's

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Case Study Trader Joe's
Trader Joes executes its good value pricing strategy by offering unique gourmet products that are available for a low price. Trader Joe’s has developed a cult like following because customers are extremely satisfied with the quality and prices of their products. Trader Joe’s stores also have a unique in store environment that features employees wearing aloha shirts and fake palm trees. Trader Joe’s products are unique because they only offer about 4,000 products compared to the 50,000 items found in your local grocery store. Trader Joe’s website also displays various dietary lists including gluten free, kosher, and vegan. This allows for customers to make their shopping list before they enter the store, which may be necessary since Trader
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