Case Study Springfield Nor Easters
The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Case Analysis
Grace Chan 996834207 Date Submitted: November 4th, 2010 Date Due: November 4th, 2010 1. (5 points) What are the decision problems and research problems for the survey conducted (Exhibit 5)? Decision Problems: * How should we price and package different types of tickets to properly maximize …show more content…
From this we can derive that overall, in Springfield (assuming that the sample is representative of the population), 38% of residents do have some interest in baseball, but only 28% of the residents have ever attended a professional baseball game. Out of this only 17% of the population have attended at least one minor-league game in the last 2-3 years, however 39% of the residents would be willing to attend at least one game if a minor league baseball team ever came to Springfield. Insight about grand stand tickets was also collected, indicating that 72% of the population is not willing to pay more than a 10% premium over regular bleacher seats for a grand stand seat, hinting that there may be no opportunity to explore in terms of multi-priced seating. Another insight that can be drawn from the survey is that 81% of those who attend a game would be willing to pay $6 or more on various concessions per person. 56% of those surveyed were female and 66% of those surveyed lived with at least one child between the ages of 5-16, which may indicate that child-ticket pricing may be exploited. In addition, the sequence of questions did follow the typical “qualifying questions, warm-ups, transitions, difficult and complicated questions, and finally, classification & demographics questions”
Grace Chan 996834207 Date Submitted: November 4th, 2010 Date Due: November 4th, 2010 1. (5 points) What are the decision problems and research problems for the survey conducted (Exhibit 5)? Decision Problems: * How should we price and package different types of tickets to properly maximize …show more content…
From this we can derive that overall, in Springfield (assuming that the sample is representative of the population), 38% of residents do have some interest in baseball, but only 28% of the residents have ever attended a professional baseball game. Out of this only 17% of the population have attended at least one minor-league game in the last 2-3 years, however 39% of the residents would be willing to attend at least one game if a minor league baseball team ever came to Springfield. Insight about grand stand tickets was also collected, indicating that 72% of the population is not willing to pay more than a 10% premium over regular bleacher seats for a grand stand seat, hinting that there may be no opportunity to explore in terms of multi-priced seating. Another insight that can be drawn from the survey is that 81% of those who attend a game would be willing to pay $6 or more on various concessions per person. 56% of those surveyed were female and 66% of those surveyed lived with at least one child between the ages of 5-16, which may indicate that child-ticket pricing may be exploited. In addition, the sequence of questions did follow the typical “qualifying questions, warm-ups, transitions, difficult and complicated questions, and finally, classification & demographics questions”