Case study: Shouldice Hospital Limited.

Satisfactory Essays
While reading this case study, one problem can obviously been observed- paradox of change. Shouldice is operating at its "best operating level"(as we can see from the case), a specialized work force but it is failing to meet all the demand for its chosen market niche. Adding additional capacity to meet market need may upset the existing work force and lower quality of operations.

Failing to meet market requirements may cause competition that would lead hospital to loss market share.

I make a SWOT analysis for better understanding of the case:

-Strengths:

1)Unique surgical techniques.

2)Up-to-date equipment.

3)Educated and experienced stuff.

4)Excellent service and nursery.

5)Huge demand for operations.

-Weaknesses:

1) Limited number of beds.

2)Their techniques aren't patented.

3)Insignificant shortcomings (lack of TV & phones, etc)

-Opportunities:

1)Related diversification of surgery operation services.

2)Open days can be Saturday or even Sunday.

3)Introducing of new location (inside Canada and in another countries).

4)Increasing of a number of patients.

-Threats:

1) Competitors

-Alternative strategies:

1)To stay at a present level and continue to do as they are currently doing.

2)To add additional day by operating on Sundays.

3)To increase number of beds.

4)To meet unmet market demand with external capacity.

-Evaluation of alternatives:

1)Their reputation and existing system set them as market leader, so they can do nothing to improve this fact.

2)Adding Saturday as operating day is also reasonable, because they easily can increase number of patients (but this can slightly decrease the quality of service-so they need to hire additional stuff).

3)Increasing number of beds is not a good idea, because in this case they also will need to add more doctors and surgery rooms.

4)They can look on another facilities, there their doctors can implement theirs skills.

-Recommendations: I recommend them a combination of staying at present level

You May Also Find These Documents Helpful

  • Powerful Essays

    Case Study Shouldice Hospital Limited 09. November 2011 1. How does Shouldice compete? Identify at least three characteristics of Shouldice´s operations that contribute to its competitiveness. The four most important influences on competiveness in a company are cost, time (speed), flexibility and quality. Cost and time should be held as small as possible, flexibility and quality as high as possible. In the Shouldice case we added another category: customer service. For the categories…

    • 607 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Shouldice Hospital Limited

    • 3555 Words
    • 15 Pages

    1. Executive Summary Shouldice hospital is a specialized hospital in the repair of external abdominal hernias in Canada. The hospital was established by Dr. Shouldice the founder of a new and superior surgical technique, now known as the Shouldice method, for repairing hernias which yields better medical results as well as a significantly shorter recovery time. The Shouldice Hospital is a successful organization and admired by most of the people who had relation with it or who have heard of it…

    • 3555 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Shouldice Hospital Limited

    • 1165 Words
    • 5 Pages

    Shouldice Hospital Limited 1. How well is the hospital currently utilizing its beds? Shouldice Hospital is currently utilizing its beds quite well. Under the Shouldice method, they are operating with 90 beds, admitting 30 patients per day, and not accepting any new patients on Saturdays. Each patient admitted generally stays in the hospital for 3 days and is discharged on the fourth morning. By examining Exhibit 4.7, it is apparent that the hospital’s capacity utilization is roughly 71.43%…

    • 1165 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    EXHIBIT 1 Acceltion,s Service Guarantee Quaury oF Srnvlcn GueneNTEE TheAccelIionQualitvofServiceGuaranteedefines,AcceI1ion,sassurance*, Ifj:r:fl". ',f",iljtm3;:ru:mlFj *-Hiri,"" ' ' dil;;affi,.irn " 1. Perfonnance Guarantee a"ri,,iuo., or 'te-.*r,sea ne."i,, is the same as Accellion guarantees that the performance of the.Net-work uproading and downloading content, Accellion service ' will be no t*t p"."*t of that w1n hich ';;.hr;"*d by a benchmik origin as a resurt…

    • 6295 Words
    • 26 Pages
    Good Essays
  • Good Essays

    3/26/2013 Shouldice Hospital Limited (Abridged) Summary of case discussion Indicators of success • Profits – Revenue = 7600 * (320*4 + 650 + 300*20%) = $15 mil. – Costs = $8.5 mil for hospital + $3.5 for clinic $ $ – Profits = $3 mil • Word‐of‐mouth advertising – Afraid of advertising for fear of generating too much demand • Backlog of demand – Currently 2400, growing at 100 / 6 mo. • High percentage of doctors as patients • L Low recurrence – 0.8% vs. 10% at other hospitals • Patients reunions…

    • 673 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Shouldice Hospital Case Study Calvin Barron Liberty University March 2, 2010 Respectfully submitted to Prof. Scott McLaughlin Overview The Shouldice Hospital serves as a glaring example of extraordinary service and care for the impaired and needy. From carpeting and soft lighting to doting personal care from the staff, the Shouldice experience sets a standard of excellence for the industry. Dr. Earl Shouldice displayed an early desire for medical understanding with an age…

    • 1484 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Shouldice Hospital Case

    • 1224 Words
    • 5 Pages

    Group #8 Assignment #1: Shouldice Hospital case 1. How does the hospital's operations strategy support its business strategy? 2. How well is the hospital currently utilizing its beds? 3. Evaluate the effects of the following two alternatives on the utilization of the bed capacity. a) a. Adding operations on Saturday (assuming that 30 operations would still be performed each day). b) b. Increasing the number of beds by 50 percent (assuming that the hospital would increase the…

    • 1224 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Shouldice Hospital Case

    • 3064 Words
    • 13 Pages

    Operations Management Shouldice Hospital January, 2013 Table of Contents Executive Summary ....................................................................................................................3 Scope .................................................................................................................................................. 3 Analysis ......................................................................................................................…

    • 3064 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Shouldice Hospital Case

    • 464 Words
    • 2 Pages

    Bottleneck analysis: Also see enclosed Process flow chart (Appendix 1). Hospital is able to perform 42 exams/afternoon and send 38 patients to the operation rooms. But surgery capacity is 33 operations/day only. Bottleneck (number of operations/day) is therefore located between these two processes. Hospital performs 33 operations/day = demand 116 beds/Wed,Thu and 99 beds/Tue. Demand is 116 and current capacity is 89. Bottleneck is the number of beds available. It is necessary to increase capacity…

    • 464 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Shouldice Hospital Case

    • 1047 Words
    • 5 Pages

    1.) How well is the hospital currently utilizing its bed? 90 beds x 7 days/ week = 630 beds available in a week 30 patients x 3 days x 5 days per week = 450 beds utilized 450 beds utilized / 630 availble beds = 71.43% The hospital is currently utilizing 71.43% of their beds, this is actually an ideal operating point. To increase its rate of utilization might decrease the service quality. 2.) Develop a similar…

    • 1047 Words
    • 5 Pages
    Good Essays