case study report Acer
Executive summary
This case study report is based on the case of Acer’s restructure for enhance its global growth. During the process, its development in India achieved a good result in these years yet the concerns for this market could be never ignored since its distinctive situations. This report is going to review the process of restructuring for the operation, the elements which contributed during the process, and then give a note for the further developmental path for Acer in India, as well as the SWOT analysis for the current situation.
1. Introduction on Acer to enter India market
Acer has been known as a Taiwanese multinational electronics and hardware company in these years. The corporation ranks the third in the list of the personal computer company all over the world from the year of 2007 (Acer, 2012). The products that they produced include laptop PCs, relevant servers, smart phones, and other peripherals. The company provides e-business services to governments as well in Taiwan. Acer implemented has been taken as a manufacturer in early 2000s, and now it would like to swift as a designer, marketer and distributer. Besides the headquarters in Taiwan, the company also had been aggressive for entering the market in India, and in the year of 1999, the company opened the subsidiary as the Acer India Limited, it was an entire owned subsidiary for the Acer Computer. This case study is going to research the process of Acer’s restructures for global growth, especially for its development in the country of India (Acer, 2013).
2. Acer’s strategy of restructuring in seeking for its Global Growth
As known to all that the Acer had ranked the third largest computer company all over the world in the aspect of personal computer shipment in the year of 2007 (Acer, 2013). According to the known numbers, 2.43 million units sold in that year, the market share even achieve 7.6%. The brand was so competitive that it beat the Hewlett-Packard (HP)
This case study report is based on the case of Acer’s restructure for enhance its global growth. During the process, its development in India achieved a good result in these years yet the concerns for this market could be never ignored since its distinctive situations. This report is going to review the process of restructuring for the operation, the elements which contributed during the process, and then give a note for the further developmental path for Acer in India, as well as the SWOT analysis for the current situation.
1. Introduction on Acer to enter India market
Acer has been known as a Taiwanese multinational electronics and hardware company in these years. The corporation ranks the third in the list of the personal computer company all over the world from the year of 2007 (Acer, 2012). The products that they produced include laptop PCs, relevant servers, smart phones, and other peripherals. The company provides e-business services to governments as well in Taiwan. Acer implemented has been taken as a manufacturer in early 2000s, and now it would like to swift as a designer, marketer and distributer. Besides the headquarters in Taiwan, the company also had been aggressive for entering the market in India, and in the year of 1999, the company opened the subsidiary as the Acer India Limited, it was an entire owned subsidiary for the Acer Computer. This case study is going to research the process of Acer’s restructures for global growth, especially for its development in the country of India (Acer, 2013).
2. Acer’s strategy of restructuring in seeking for its Global Growth
As known to all that the Acer had ranked the third largest computer company all over the world in the aspect of personal computer shipment in the year of 2007 (Acer, 2013). According to the known numbers, 2.43 million units sold in that year, the market share even achieve 7.6%. The brand was so competitive that it beat the Hewlett-Packard (HP)