Case Study: Red's Express Marketing Plan
Marketing Plan
Red’s Express Marketing Plan
Introduction
The Redmond Social Enterprise Project Board has embarked on an important effort as it aims to help change the future of Redmond teenagers and impact the community at-large with its social mission. The creation of Red’s Express, a non-profit café and food delivery service, demonstrates the unique way that social enterprise can serve the community by helping fund Redmond youth organizations. As the business plan created by the Social Enterprise Group, LLC illustrates, this project serves community need in two ways: by filling a quick food service void in the Redmond business community; and creating a sustainable funding source for non-profit youth organizations in Redmond.
Redmond …show more content…
Knowledge Influencers
Seattle University Business School University of Washington Business School City University Bellevue Community College Service and membership organizations (Rotary, Chamber of Commerce) Leadership Eastside Prosperity Puget Sound (Puget Sound Regional Council) Eastside Human Services …show more content…
It connotes healthy and fresh food, as well as fast service. The play on Redmond in the word Red shows the fun playfulness of the project while Express conveys the speed of service and the delivery. The logo, with its orange and leaf apostrophe, continues that fun, friendly feeling by going against the expectation that the imagery and colors be red. The contrast gives dimension to the idea that Red’s is unique and has a sense of humor. The clean, even strokes of the typeface and the rounded letter forms illustrate the idea that Red’s is a place where everyone is welcome, and where the customer will have a good experience. Finally, the colors of the logo are healthy, fresh, new and current, as well as stable, practical and efficient with a sense of being juicy and
Red’s Express Marketing Plan
Introduction
The Redmond Social Enterprise Project Board has embarked on an important effort as it aims to help change the future of Redmond teenagers and impact the community at-large with its social mission. The creation of Red’s Express, a non-profit café and food delivery service, demonstrates the unique way that social enterprise can serve the community by helping fund Redmond youth organizations. As the business plan created by the Social Enterprise Group, LLC illustrates, this project serves community need in two ways: by filling a quick food service void in the Redmond business community; and creating a sustainable funding source for non-profit youth organizations in Redmond.
Redmond …show more content…
Knowledge Influencers
Seattle University Business School University of Washington Business School City University Bellevue Community College Service and membership organizations (Rotary, Chamber of Commerce) Leadership Eastside Prosperity Puget Sound (Puget Sound Regional Council) Eastside Human Services …show more content…
It connotes healthy and fresh food, as well as fast service. The play on Redmond in the word Red shows the fun playfulness of the project while Express conveys the speed of service and the delivery. The logo, with its orange and leaf apostrophe, continues that fun, friendly feeling by going against the expectation that the imagery and colors be red. The contrast gives dimension to the idea that Red’s is unique and has a sense of humor. The clean, even strokes of the typeface and the rounded letter forms illustrate the idea that Red’s is a place where everyone is welcome, and where the customer will have a good experience. Finally, the colors of the logo are healthy, fresh, new and current, as well as stable, practical and efficient with a sense of being juicy and