Case Study on Tupperware
Table of Contents
1.0 Introduction
2.0 S.W.O.T. Analysis
2.1 Strength
2.2 Weakness
2.3 Opportunities
2.4 Threat
3.0 The 5 p’s of the Marketing Mix for Tupperware
3.1 Product
3.2 Promotion
3.3 Price
3.4 Place
3.5 People
4.0 Marketing Solutions and Recommendations
5.0 Conclusion
6.0 References
1.0 Introduction
In this report I will be analyzing a case study on Tupperware. I will be identifying the main problems faced by Tupperware and recommending solutions that could be used to help Tupperware.
Tupperware was developed in the 1940’s by Earl Tupper. They consisted of various types of plastic containers used in households to contain food and keep it airtight. As innovative as the product was it was not an instant hit. The target market was woman and they were not buying the product and this meant that a different approach had to be taken in order to induce sales and get the product known. This led to the beginning of the Tupperware party as a sales tool. The Tupperware party was a gathering of women mainly housewives who came together to socialize but with Tupperware available for sale. This proved to be a useful sales technique.
In the 1950’s the product was a perfect fit for women most being full-time homemakers which allowed them to be able pack food and leftovers for long periods of time. However since Tupperware was not sold in the stores in meant that women and housewives alike had to had to attend Tupperware parties in order to purchase them.
In the 60’s and 70’s Tupperware sales increased dramatically. This was because the lifestyle of most women at the time suited a product like Tupperware, also coupled with the Tupperware parties which were a huge hit in the era.
In the 80’s there was a there was a decline in sales, this according to the Tupperware ladies, may have been due to increase in divorces, childless, women being single and more independent.
Tupperware maintains a reasonable market share
1.0 Introduction
2.0 S.W.O.T. Analysis
2.1 Strength
2.2 Weakness
2.3 Opportunities
2.4 Threat
3.0 The 5 p’s of the Marketing Mix for Tupperware
3.1 Product
3.2 Promotion
3.3 Price
3.4 Place
3.5 People
4.0 Marketing Solutions and Recommendations
5.0 Conclusion
6.0 References
1.0 Introduction
In this report I will be analyzing a case study on Tupperware. I will be identifying the main problems faced by Tupperware and recommending solutions that could be used to help Tupperware.
Tupperware was developed in the 1940’s by Earl Tupper. They consisted of various types of plastic containers used in households to contain food and keep it airtight. As innovative as the product was it was not an instant hit. The target market was woman and they were not buying the product and this meant that a different approach had to be taken in order to induce sales and get the product known. This led to the beginning of the Tupperware party as a sales tool. The Tupperware party was a gathering of women mainly housewives who came together to socialize but with Tupperware available for sale. This proved to be a useful sales technique.
In the 1950’s the product was a perfect fit for women most being full-time homemakers which allowed them to be able pack food and leftovers for long periods of time. However since Tupperware was not sold in the stores in meant that women and housewives alike had to had to attend Tupperware parties in order to purchase them.
In the 60’s and 70’s Tupperware sales increased dramatically. This was because the lifestyle of most women at the time suited a product like Tupperware, also coupled with the Tupperware parties which were a huge hit in the era.
In the 80’s there was a there was a decline in sales, this according to the Tupperware ladies, may have been due to increase in divorces, childless, women being single and more independent.
Tupperware maintains a reasonable market share
References: Pride, W. M., Ferrell, O. C., Lucas, B. A., Schrembri, S., & Niinnen, O. (2012). Marketing Principles: Asia Pacific Edition. (1st ed.). South Melbourne: Cengage Learning Australia. Pride, W. M., & Ferrell, O. C. (2013). Foundations of Marketing (5th ed.). Mason, Ohio: South-Western Cengage Learning.