case study on target disaster in canada

Topics: Dayton's, Target Corporation, Wal-Mart Pages: 14 (3298 words) Published: October 19, 2014


EXECUTIVE SUMMARY
Globalisation had an increasingly significant impact on international marketing. As the cost and complexity of operating in overseas market has been reduces by globalisation, more and more markets are now becoming open to international organization. This system has resulted into increased market competition which in turn increasing the importance of effective international marketing. Most of the companies want to explore themselves in international market rather than becoming a player in a long held domestic market. All in all, this paper aims at explaining and defining the strategies through which international organizations can adapt to the ever changing environment, tastes and preferences of customers and policies through which the company can ensure successful business operations in the global market. . In order to capture international market, the Target Corporation also enter into Canada to attract more and more buyers as a result more profits. Despite target being a successful player in neighbour country of America, but fails to attract customers in Canada. Target got so many big competitors in Canada and competes with traditional and off-price general merchandise retailers, apparel retailers, internet retailers, wholesale clubs, category specific retailers, drug stores, supermarkets and other forms of retail commerce. Target fails to explore itself in canada which can be easily seen by understanding the case study of TARGET DISASTER CANADA.

BACKGROUND:
In 1881, native New Yorker George D. Dayton decides to explore the growing Midwest markets. After many years in banking and real estate, Dayton decides Minneapolis offers the strongest opportunities for growth. He purchases land on Nicollet Avenue and forms the Dayton Dry Goods Company–today, known as Target Corporation. He became a partner in Goodfellow's Dry Goods Company, the fourth largest department store in Minneapolis, Minn. The following year, showing greater involvement, Dayton took sole ownership of the store and became the first President of the newly named Dayton Dry Goods Company. In 1911 because of the rapid growth, The Dayton Company reflected its wide assortment of goods and services. It was started to be known as Dayton's department store. On May 1, 1962, Target's first store was opened with a grand opening in Roseville, Minn. It was taken as a new idea in discount stores. Target distinguished itself from other retail stores by joining many of the best department store’s features like fashion, quality and services with low prices. By the end of 1962, Target opened its additional locations in St. Louis Park, Crystal and Duluth, Minn.

In 1966 Target opened its first stores outside Minnesota in the Denver metro area.

In 1969 Dayton Corporation seams forces with the J.L. Hudson Company of Detroit to create the Dayton-Hudson Corporation. The two companies had parallel merchandising values of promise to outstanding corporate governance. After the merger they establishes the corporation as one of the 15 largest non-food retailers in the nation. In 1975 Target Stores becomes the No. 1 revenue manufacturer of the Dayton-Hudson Corporation. In the mid-1980s, manufacturers began to test and implemented the UPC bar-code packaging technology. In 1988, Target became the first form of merchandiser to present UPC scanning at all Target stores and Delivery Centres In July 2001 Target Stores licensed a main landmark as a national retailer after opening its 1,000th store. Guests were having 1000 reasons to celebrate with a greater selection of style and value in more locations. 2004 Associated Merchandising Company is renamed Target Sourcing Services.

In 2005 For the first time, Target exceeds $50 billion in annual sales and In 2007 Target Corporation presents the Target Check Card. .
In 2013 continuing the tradition of Target’s strategy philosophy that great design should be reasonable and reachable...


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