Case study on Shahnaz Husain

Topics: India, Cosmetics, Ayurveda Pages: 8 (1828 words) Published: December 30, 2013





It has been a great honour and privilege to prepare this project. This project is a case study on a successful Indian woman entrepreneur Shahnaz Husain. I would like to take opportunity to express my humble gratitude to . Her constant guidance and willingness to share her vast knowledge made me understand this project and its manifestations in great depths and helped me to complete the assigned project. I am highly thankful to for giving me an opportunity to work on this project which has provided me valuable information. Although there may be many who remain unacknowledged in this humble note of gratitude there are none who remain unappreciated.



"I do not sell products. I sell an entire civilization in a jar." Shahnaz Husain

Shahnaz Husain was born in Samarkhand. She was born in a royal Muslim family which migrated from Samarkhand to India and later held high positions in the princely kingdoms of Bhopal and Hyderabad before India's independence. Shahnaz received her schooling in an Irish convent and because of the influence of her father, Chief Justice N.U. Beg, she developed a love for poetry and English Literature. She thus had the advantage of growing up in a traditional family and receiving a modern education. She was married at the age of 15 and was a mother by the next year. When her husband was posted in Teheran, Iran, she developed an interest in beauty treatments and decided to study cosmetology. She is the Founder & CEO of Shahnaz Husain Herbals Inc. She is best known for her herbal cosmetics, particularly skin care products. Shahnaz Husain is one of India's most successful women entrepreneurs. Her company, Shahnaz Husain Herbals is one of the largest manufacturers of herbal products in the world. It formulates and markets over 400 products for various beauty and health needs and has a strong presence across the globe, from the USA to Asia.


In 1977 she set up her own salon at her house in Delhi with an initial investment of Rs. 35000. In contrast to the existing salon treatment methods she devised her own herbal treatments. She introduced a totally new concept of "care and cure". She also began to formulate her own Ayurvedic products. This was the beginning of the legendary Shahnaz Herbal and other ranges. In fact she has become known for her specialized clinical treatments and therapeutic products for specific problems like acne, pigmentation, scars and blemishes, skin-sensitivity, dandruff, hair loss and alopecia. Shahnaz Husain when started her salon just hanged a banner outside the salon with her qualification and services offered by her and within few days she was booked for the next 6 months, after which she removed the banner and then never advertised until the launch of forever products in 2008, after her grandson Sharik joined the business. Shahnaz Husain no-advertisement policy also gained her a lot of popularity because it proved the very fact that, it is the product and service of an enterprise is what that matters. Shahnaz Husain said in an interview to The Financial Times in 2002 “I am a strong believer in ‘word-of-mouth’ publicity because a satisfied client is the best advertisement”. Shahnaz Husain’s initial investment of Rs.35000 has now turned into a Rs.250 crore a year. Shahnaz Husain herbal employee’s 4200 people in 650 salons spread across 104 countries. The growth rate of the company in the initial years was 15-20% and the present growth rate is 19.4%.Shahnaz Husain herbals has a well-established R&D whose aim is to produce skin and hair care treatments using Ayurvedic method of treatment, which usesnatural formulations and is chemical free and is not been tested on animals. She is the...

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