On an average, a popular reality television show gets about 7 million cell phone text messages each episode. At Rs 4 per SMS, that adds up to Rs 28 million per episode.
Over a year (52 weeks), that is an astounding Rs 1,460 million. On a 50:50 split between the channel and the mobile operator, that works out to Rs 730 million to the channel. All that money from just one reality show.
To get the SMSs in, they will motivate, inspire, incite, instigate and also lure you. All you people who vote/SMS for reality shows, please note that you are part of a business strategy carefully drawn up in the boardroom and executed carefully by the director. The regional/language/parochial/sympathy/failing-in-love cards are freely used. If all of them don't work, then you have a chance to win jewellery, a car, etcetera, etcetera. And yes, you can vote as many times as you wish. The more you vote, the greater the chance of your favourite contestant winning. And you have a chance to win too. Anything to make you send a simple SMS.
'Aapka ek SMS ek career bacha sakta hain(one SMS from you can save a career).' Beg. Beg. Beg.
By the way, do you remember any of the following: Pratichee Mahapatra, Neha Bhasin, Mahua Kamat, Sangeet Haldipur, Vasudha Kamat, Neeti Mohan, Jimmy Felix? I am sure you would know Sunidhi Chauhan [ Images ], Shreya Ghoshal [ Images ] and the latest Naresh Iyer. Well, the former lot were the discoveries of a reality show and the latter emerged out of talent shows. SMS is widely used for delivering premium content such as news alerts, financial information, logos and ringtones. Such messages are also known as premium-rated short messages (PSMS). The subscribers are charged extra for receiving this premium content, and the amount is typically divided between the mobile network operator and the content provider (VASP) either through revenue share or a fixed transport fee.
Premium short messages are also increasingly being used for "real-world" services. For...
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