Case Study on Oracle

Topics: Sun Microsystems, Oracle Corporation, Computer software Pages: 4 (2332 words) Published: July 1, 2014
23 Jan 2013
Fusion Of Hard And Soft Spells Success
Oracle is fast turning itself into a one-stop shop for all things IT Venkatesha Babu

Tata Sky is one of India’s largest direct-to-home (DTH) television service providers with an estimated 10 million-plus subscriber base. While running the operations, billing and maintenance for such a large subscriber base by themselves is no mean feat, N. Ravishanker, the chief technology officer (CTO) of Tata Sky, faced another challenge:each cricket season saw a sudden spike in subscribers wanting specific sports channels like ESPN or a customised package of sports channels.

While Tata Sky was obviously happy to provide the requested services to customers for a fee, the hitch lay in the fact that several hundred thousand such requests streamed in just a few hours before an event started. And the customers insisted on prompt service. This meant there was huge pressure on the backend to process payment and ensure that the service was delivered in minutes. Handling such mammoth spikes in requests, in a window of a few hours, wasn’t easy. “Earlier, this used to be a huge challenge. But after taking the help of Oracle, which provided us with the entire technology infrastructure necessary to execute this, we do this effortlessly and seamlessly,” says Ravishanker.

Such praise, of course, is music to Oracle’s ears. The Redwood Shores, California, headquartered company had revenues of $37.2 billion and a net profit of close to $10 billion in 2011-12. Known as the ‘king of the database market’, the company for long focused only on providing enterprise software and services, helping companies store, modify and extract information. However, after the acquisition of Sun Microsystems in 2009 for $7.4 billion, it has added hardware such as servers and storage to its portfolio of offerings.

Known for its aggressive sales culture and the flamboyant leadership of its CEO Lawrence ‘Larry’ Ellison, Oracle has maintained a...
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