Case Study on Communicating with the Millennials

Topics: Communication, Generation Y, Instant messaging Pages: 7 (1556 words) Published: December 13, 2014

Communicating With the Millennials
Essentially, communication has become the most indispensable element in an institution in determining the organizational success. An institution cannot exist without communication, especially the type of communication that keeps the employees up to date and well-informed about the organization’s vision and strategies as well as to help every individual in the company to work together with a common purpose. The communication between the employer and its employees are vital because through communication, the employer is more able to understand each individual employee’s feelings which, then the employer can make an attempt to change an unsatisfactory situation into a satisfactory work environment. In careful review, significant changes in the workplace are the result of new and advanced technologies. Developments in technology and communication have gone hand-in-hand; the latest technological development is the internet. This has resulted in the advancements of the science of communication to a new level called telecommunication. The process of human communication and interaction has evolved and changed throughout the different generations. In the same way, there are distant differences between the technology-driven eras versus other generations, especially between the diverse work styles, expectations and career perspective of younger and older workers. Much less, today’s younger generations such as Generation Y, Millennials, and now the future Generation Z children. The problem with these younger generations is the fact that they are creating an infamous perceiving reputation about them in the workplace. Above all, Millennials are comprised of more than a quarter of the world’s population. Two thirds of them, used computers before the age of five. One of the main contributing factors of their poor behavior is that Millennials are constantly around technology, social networks and cellphones. In particular, these generations are creating a new wave of evolution with technology, telecommunicating. More importantly, the world of computers and information technology has become such an important aspect of today’s generation. For that matter, millennials are literally changing history in how they receive information and mass communicate. They are connected 24/7 to friends, family, information, the media, social networks and entertainment, which has created a segregation with older generations.

In fact, the most significant impact on communication is the growth of the internet and the ability to send e-mails, online chatting and the vast amount of social networks. Not to mention, while the internet has also increased its speed, computer has played a key role in the human’s yearn with social connection. With the immense amount of knowledge at our finger-tips, it has significant helped to improve the ways, people communicate. In particular, the invention of the mobile phone, has assisted to make communication easier by allowing people to communicate from anywhere in the world. The possibility of high quality communication from anywhere in the world to anyone, at low costs has led to a drastic marked decline in face-to-face communication. In addition, increases in the dependency of verbal and written communication, such as text messaging and instant messaging are now through the use of electronic devices for that “real-time” information. In like manner, the ease of assertion and the spread of interactive communication methods such as instant messengers and video conferencing have increased the volume of communications, but reduce the average length of statements in conversations. The communication timing of the different generations, have drastically changed. From the Baby Boomers, it used to be people speaking to friends and family members on a longer term basis. On the other hand, it has become an instant, almost too constant routine with the Millennials. With...


Bibliography: Goldsmith, Jeff. The Long Baby Boom:An Optimistic View for a Graying Generation. United States: The John Hopkins University Press, 2008.
Howe, Neil and Strauss, William. Millennials Rising: The Next Great Generation. New York: International and Pan-American, 2000.
Lyons, Sean T. and Schweitzer. Managing the New Workforce: International Perspective on the Millennial Generation. United Kingdom: Edward Elgar Publishing, Inc., 2012.
McCrindle, Mark. New Generations at Work: Attracting, Recruiting, and Training Generation Y. Australia: McCrindle Reaseach, 2006.
McShane, Steven L. and Von Gilnow, Mary Ann. Organizational Behavior: Emerging Knowledge, Global Reality. New York: McGraw-Hill/Irwin, 2013.
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