Case Study of Suzlon India: Be the Stakeholder's Choice
SVKM’s Narsee Monjee Institute of Management Studies Mumbai
SUZLON INDIA: Be the Stakeholder’s Choice A CASE STUDY
Report prepared by: 1. Ankur Salunke 2. Balajee S 3. Manas Ranjan Kar 4. Partho Choudhury 5. Ravi Thakur
INTRODUCTION:
What started with Sulzer Synthetics P. Ltd has culminated into the world‟s fifth largest wind power production company. Mr. Tulsi Tanti turned a bottleneck into a business opportunity. Quickly realizing that the shortage of power was stunting his growth in the textile industry, he moved into the renewable sector, and has never looked back since. Suzlon Energy founded by Mr. Tulsi Tanti, has operations in 32 countries and manufacturing facilities in countries like India, China and USA has developed a wide range of products (Exhibit A) to cater to the wind power industry. The Company introduced the concept of total solutions wherein, in addition to the supplies of equipment, the client is offered project execution work comprising land acquisition, site development, erection and commissioning, foundation and other civil work and O&M services. These services are offered in conjunction with the Associate Companies (Exhibit B).
Suzlon operates the largest wind park in the world, a 584 MW wind park in the Eastern
Ghats-Tamil Nadu. CORPORATE SOCIAL RESPONSIBILITY AT SUZLON:
Suzlon 's CSR starts from within the company, engaging employees in internal projects, expanding to neighboring communities and goes beyond business boundaries to benefit the society at large. The Suzlon Group has entrusted the Suzlon Foundation with the responsibility to facilitate CSR across all the functions and locations. Suzlon is committed to practice sustainable development for “Powering a Greener Tomorrow”. The Foundation ensures that business policies and practices support sustainability as its guiding principle. Suzlon Foundation is registered under Section 25 of the Companies Act.
I. a.
CSR at Workplace: CULTURE:
The work culture at
SUZLON INDIA: Be the Stakeholder’s Choice A CASE STUDY
Report prepared by: 1. Ankur Salunke 2. Balajee S 3. Manas Ranjan Kar 4. Partho Choudhury 5. Ravi Thakur
INTRODUCTION:
What started with Sulzer Synthetics P. Ltd has culminated into the world‟s fifth largest wind power production company. Mr. Tulsi Tanti turned a bottleneck into a business opportunity. Quickly realizing that the shortage of power was stunting his growth in the textile industry, he moved into the renewable sector, and has never looked back since. Suzlon Energy founded by Mr. Tulsi Tanti, has operations in 32 countries and manufacturing facilities in countries like India, China and USA has developed a wide range of products (Exhibit A) to cater to the wind power industry. The Company introduced the concept of total solutions wherein, in addition to the supplies of equipment, the client is offered project execution work comprising land acquisition, site development, erection and commissioning, foundation and other civil work and O&M services. These services are offered in conjunction with the Associate Companies (Exhibit B).
Suzlon operates the largest wind park in the world, a 584 MW wind park in the Eastern
Ghats-Tamil Nadu. CORPORATE SOCIAL RESPONSIBILITY AT SUZLON:
Suzlon 's CSR starts from within the company, engaging employees in internal projects, expanding to neighboring communities and goes beyond business boundaries to benefit the society at large. The Suzlon Group has entrusted the Suzlon Foundation with the responsibility to facilitate CSR across all the functions and locations. Suzlon is committed to practice sustainable development for “Powering a Greener Tomorrow”. The Foundation ensures that business policies and practices support sustainability as its guiding principle. Suzlon Foundation is registered under Section 25 of the Companies Act.
I. a.
CSR at Workplace: CULTURE:
The work culture at
References: 1. Suzlon Foundation .Strategy (n.d.).Retrieved August 26, 2011, from http://www.suzlonfoundation.org/strategy.html 2. Suzlon Knowledge Book .Knowledge Book . Retrieved August 26, 2011, from http://www.suzlon.com/pdf/Knowledge%20Book.pdf 3. Annual Report .Annual Report 2010-11 .(2011, July 30) Retrieved August 26, 2011, from http://www.suzlon.com/images/investor_annual_result/12_Annual-Report-1011.pdf 4. Awards .Awards . (n.d.). Retrieved August 27, 2011, from http://www.suzlon.com/about_suzlon/awards.aspx?l1=1&l2=1&l3=66 5. Suzlon Energy . Wikipedia. (n.d.). Retrieved August 26, 2011, from http://en.wikipedia.org/wiki/Suzlon_Energy 6. Khot, S (2011, August 30). Telephone interview. 7. p.a.l.s . What do p.a.l.s do?. (n.d.). Retrieved August 27,2011, from http://pals.in/#what-palsdo 8. Market Share. World Wind Market: Record Installations, But Growth Rates Still Falling. (2011, August 4). Retrieved August 27, 2011, from http://www.renewableenergyworld.com/rea/news/article/2011/08/world-wind-market-recordinstallations-but-growth-rates-still-falling?cmpid=rss C S S UD E A E T IS