Case Study Of SINS Sdn Bhd

Pages: 3 (703 words) Published: December 18, 2015


The name of our company is SOINS Sdn Bhd. The name of ‘SOINS’ Sdn. Bhd is inspired by the French word ‘SOINS’ which means cares. The company was created by Ms. Beh Hooi See with three shareholders which consists of Ms. Bong Lay Wen, Ms. Cheng Sin Yee and Ms. Chin Pey Yee at 1st of November in the year of 2014. SOINS Sdn Bhd is an entrepreneurial firm that manufacture travel kit with toiletries ready inside.
2.2 Ownership structure
SOINS Sdn Bhd is a private limited company. SOINS is formed under Company Act 1965. The reasons we chose our company as a private limited company is because all shareholders are legally protected from legal liability of the company and liabilities are limited to the capital contributed by shareholders. Moreover, the funds of our company will be easier to obtain through loan from financial institution or exchange of share ownership. The founder of SOINS Sdn Bhd, Beh Hooi See (CEO) who owns 40% of the shares. The rest shareholders sharing equal percentage of shares (20%).
Our product is a travel kit with toiletries ready inside. SOINS Travel Kit is a multi-functional travel bag. One of the unique features of SOINS Travel Kit is it comes with electronic toothbrush with ready-made toothpaste inside the toothbrush. Moreover, it has provided four translucent containers which consist of body wash, shampoo, face cleanser and conditioner. At...

2.5 Vision
 To put into action a culture that cultivates a strong commitment to the success and growth of our corporate operations and relationship with employees.
 To fulfill customer satisfaction by providing good quality, affordable price and multi-function product.
 Aspire to be the best and market leader in the our industry within Malaysia,
 To become a well-known and leading brand in the world.
2.6 Objectives
 Achieve the highest level of customer...
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